Heron Engineering Marketing Plan - 2168 Words

Three-Year Marketing Plan – Heron Engineering Word count: 1500 excluding table 1 2 1.0 Executive Summary Heron Engineering (Heron hereafer) is to regain its market share in the Western European region (WE) and Central and Eastern European region (CEE) in both high-and low-technology sectors. Heron is capable of reestablishing its former positon as a market leader in both markets, given the producton of high-quality products that ofer more functonalites and productvity than its rivals at a very compettve value-added price. The primary marketng objectve is to retain outstanding reputaton with respect to the producton of extensive and high-quality product range in both markets. The primary fnancial objectve is to increase its market share†¦show more content†¦Distribution   Heron handles its high-technology business directly; Heron uses independent distributors for sales of low-technology products. 2.3 SWOT Analysis Strengths – Innovative products: Herons high-quality products ofer more functonality and productvity; – Reputation: Outstanding global reputaton at the market; – Product range: The only frm in CEE ofering the full range of high- and low-technology products; – Pricing: High-technology products are priced lower than that of competng rivals in both markets; – RD: Maintenance of a contnuous product innovaton policy to preserve its strong reputaton for product functonality and quality. Weaknesses – Distribution: Herons distributors of low-technology products are ofen difcult to communicate with and do not appear to push sales energetcally. Many distributors ofen sell products above or below the agreed price and some of them carry compettors products. – Price: Low-tech products compettors ofer lower prices than Heron. – Customization and sales network: WE rivals are more willing than Heron to customise their oferings to meet customer requirement in a region where functonality and systems customizaton areShow MoreRelatedContemporary Applications of Schools in Psychology8487 Words   |  34 Pagespatients in mental hospitals in the technique of token economies where tokens for good behavior can be exchanged for goods or privileges and in response shaping where negative behaviors are not reinforced but positive behaviors are induced. 7. Marketing: One contemporary application of operant conditioning is by hotels like Marriott’s, restaurants, gaming zones like Time Zone, and supermarkets like Magson’s where membership cards if purchased by customers provide them with points or some sort ofRead More_x000C_Introduction to Statistics and Data Analysis355457 Words   |  1422 Pages Chris Olsen, Jay Devore Acquisitions Editor: Carolyn Crockett Development Editor: Danielle Derbenti Assistant Editor: Beth Gershman Editorial Assistant: Ashley Summers Technology Project Manager: Colin Blake Marketing Manager: Joe Rogove Marketing Assistant: Jennifer Liang Marketing Communications Manager: Jessica Perry Project Manager, Editorial Production: Jennifer Risden Creative Director: Rob Hugel Art Director: Vernon Boes Print Buyer: Karen Hunt Permissions Editor: Isabel Alves Production

Pros And Cons Of Private Schools Vs. Public Schools

Everyday a parent must make a very important decision about where their kids will attend school or even where they should live. Public schools provide a more diverse experience than do private schools, thereby providing a better education for their students. Can a private school give a child a better education, are the teachers more educated, then a private teacher? Or can a public school give a child a better education? When my family and I were looking for homes on the top of list was the home needed to be in a good school district for our children. When comparing private schools and public schools, it is important to look at the pros and cons of all of them. When talking about the advantages of private schools, it is important to†¦show more content†¦Controlling class size is a many characteristic of many private schools. An average class size in a private school is thirteen students per full-time equivalent teacher, versus sixteen students per teacher in public schools. My two kids attend a public school and the average in my daughter 1st class in thirty-one students to one teacher and one assistant. My son that is in 4th grade is thirty students to one teacher. Controlled Class Sizes would be and should be enforced in public schools. Private schools are designed to meet the needs of students with specially identified educational requirements better than public schools. A pro is that private schools have higher standards, then public school. Graduation requirements and coursework levels are higher at private schools. It is found that private schools required an average of 3.1 years of math and 1.5 years of foreign languages, versus 2.7 and 0.5 years for public schools. In another notable trend, about 40 percent of private schools required some form of community service for students to graduate, versus ten percent for public schools. Another pro to send your child to private school is parental involvement. Private schools make is a priority in inv olve parents in their child schoolings and activities. For example: frequent parent-teacher meetings, social events such as parent breakfasts and family camping weekends, and the participation of parentShow MoreRelatedEssay about Home Schooling vs Public Schooling : Which One Is Better ?1102 Words   |  5 PagesHome Schooling vs. Public Schools: Which One is Better? Thesis Statement: Many parents question what is best for their child’s education, home schooling or public school. Home schooling can sometimes provide a more direct and focused education than public schools, Public School is better in many ways including the child’s social development. I. Home Schooling vs. Public Schooling II. The Pros and Cons of Home Schooling A. Home schooling can benefit both students and parents by providingRead MorePros and Cons of Private Schools838 Words   |  3 Pageswider range of opportunities, and a more rewarding career. The key decision remains between the choices of private or public institute to pursue one’s higher studies. There are several reasons for choosing to enroll in private institutes owing to the following advantages. One of the most commonly stated factors is smaller class sizes that ensure a greater degree of individual attention than in public institutes. The individual attention given, will help most of the students to concentrate and gain moreRead MoreTraditional Vs. Online Learning1510 Words   |  7 PagesAmong schools with 12th-grade students during the 2010–11 school year, the average percentage of 12th-grade students who graduated with a high school diploma was 89 percent for traditional public schools, 91 percent for public charter schools, and 92 percent for private schools (Institute of Educational Sciences). Traditional on campus classes are those in which a student earns a diploma or a degree in a classroom environment taught by a professor. Students are provided with high amounts of socialRead MoreTuition Reimbursement Paper1117 Words   |  5 Pagesprefer to go to an online college, for the simple fact that it won’t cut into time for the company. They will be able to take their time with an online school. It seems to be an easier and more convenient choice for employees. It will also help them when it comes to promotions and hiring for higher level jobs within the company. The Pros and Cons of a Bachelor’s degree There are of course many good reasons to get any type of college degree. But, there will be things that can bring the experienceRead More Public School Choice Essay1864 Words   |  8 PagesPublic School Choice Public School Choice is an easy program to understand and it contains many advantages but also many disadvantages. Public School Choice is when parents can elect to send their children out of a school that has not made adequate yearly progress for two consecutive years into a school that has made progress. (McClure, 2002) If there are no available schools within the original school district, then a family can choose to send their children to another district. This onlyRead MoreWhy We Shouldn t Change From Textbooks For Ipad S1139 Words   |  5 Pagessomeone who does go to college and gets a degree. Why should we stick with books instead of iPads? We should stick to textbooks because iPads are costly, can have effects on our health, and can be too distracting to students. According to ABCNews.org, a school can count on spending at least $400 per iPad. It seems like a lot, right? Don’t worry though, they can get up to a $30 discount on every unit. They’re still spending a lot because that money adds up fast with all the students and different gradesRead MoreWhat Parents Look at When Choosing a Public/Private School Essay2641 Words   |  11 PagesWhat Parents Look at When Choosing a Public/Private School Education is an institution that parents want to control as a way to insure/provide their children with the best education possible. Parent control/choice has slowly regressed from the colonial era where they could choose not only the school their child attended but also the textbooks used and the curriculum taught (McDonald 2001). Parents still obtain the right to choose the school that best tailors their child’s special uniquenessRead MoreThe Classical Model Of Economics1431 Words   |  6 Pagesthe depression was for the government to spend more while the economy was still recessed, and to spend less when that was over. This resulted in the government taking a bigger role in managing the economy, as it has in today’s time. 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The three different views about education are those people who believe that home schooling is the best form of education; those people who believe that public school is the best formRead MoreThe Issue Of Public Single Sex Education Essay1407 Words   |  6 PagesThe interest in public single-sex education has increased in the recent years as schools are piled with more pressure to increase their grades and keep teaching method fresh. It’s an old approach to the education but its gaining momentum in public schools as it has been the method in most private schools. According to the report by National Association for Single Sex Education, over two hundred public schools across the United States o ffer single-sex classrooms. Most public schools are venturing into

Change Management in Organizations Free-Samples for Students

Question: Write a Project Report on Change Management in Organizations. Answer: Introduction Change management has become one of the most debatable topics of the corporate world. The leaders of organizations have been struggling to explore and develop strategies to bring effective changes within the organization so that the organization can adapt itself to survive the economic and social changes of the country or region. Lewins model, McKinseys 7S model, Kotters change management theory, nudge theory, ADKAR model, Bridges Transition model and Kubler-Ross Five Stage model are few of the proposed theories of change management by various scholars and authors. There has been an ongoing debate whether change management should focus on strategies and tools or influencing people and their identity. The paper would thus, make an attempt to gain an insight of effective change management methods and approaches through analyzing the different literature works of various scholars and authors. The paper would present the ideas of few of the journal articles and books in the form of literature review to study the existing change management theories and models. Further, they would be demonstrated by connecting them to the existing organization to understand their efficiency in the current global scenario. Appropriate conclusions and recommendations would be drawn to drive inference. Literature Review According to Paton and McCalman (2008), change is an essential component of an organization to survive in the changing business context. The companies must develop new strategies to manage multiple future scenarios. Restructuring was stated by the authors as one of the strategies of change management that helps an organization to grow and prosper. Restructuring facilitates an organization to align its internal activities as per the social and economic conditions of the region. Further, the authors also stated that how a firm responds to the changing global environment including growth of European Union, growing economies of India and China and reducing costs of communication, transportation and information, reflects an organizations ability to handle change management. The authors also addressed the importance of people in an organization in terms of knowledge contribution. People are the most sustainable weapons of an organization and the real challenges lies how effectively a firm uses them in the changing global environment. Hayes (2014) presented his own views on change management in organization and strongly emphasized on change process by stating change as purposeful and meaningful process comprising of 7 core activities. According to the author, the first step is to identify the need for change in the organization followed by diagnosing the change to construct a vision for future. After developing a vision, the process of planning is initiated to implement the change. The change is then reviewed in order to analyze the whether the intended state has been achieved or not. The author further stated that change management is not only about attaining the desired goal, instead it is about sustaining the change as long as it is beneficial for the organization. The authors Cameron and Green (2015) stated that Lewins model is required for change management. The three stage model has proved to be a successful in bringing effective changes within organizations. The first stage is unfreezing that brings motivation for change through disconfirmation and removing the psychological barrier of learning anxiety. Stage of Lewins encourages learning of new concepts and evolving new meanings for the existing concepts. The stage three brings an internal change by incorporating the new concepts along with their meanings. According to Karp and Helgo (), chaotic change is an essential component for bringing effective changes in an organizations with high external and internal complexities and uncertainty. The change process focuses on people to influence their interaction, identity and relationship. The author stressed on the fact that a change that focuses on tools, strategy and structure instead of people is likely to have low efficiency. Thus, the author concluded that in order to bring successful change management, the leaders should focus on accountability, unpredictability, self governance and emergence and avoid design-oriented managerial interventions. According to the authors Nastase, Giuclea and Bold (2012), change is about influencing the people of an organization and the attitude of human resources could either lead to success or failure of an organization, therefore, human dimension is one of the critical success factors. Analysis and Discussion In the fast changing business environment, change has become an integral part of the organization. The leaders and managers consistently thrive to develop effective approaches to implement change within the organization successfully. A firm has to consider several factors in order to develop effective change management model. The practices have demonstrated that most of the managers fail to perceive industrial changes and if the changes have been perceived, they are unable to respond to those changes or delay the response or adopt inappropriate approach to implement change. The figure below demonstrates the relationship between firm and competitiveness of the industry. (Source: Jovanovic, 2015). Restructuring As discussed in the literature review, restructuring is one of the change management approaches that is being frequently used by the organizations to enhance the structure of the organization to achieve organizational effectiveness. The firms adopt restructuring approach in order to expand their businesses through mergers and acquisitions, joint venture or wholly owned subsidiary. The firms generally adopt this technique when they want to take their operations worldwide and become a global firm. There are several critical success factors that would define companys growth in other market. Firstly, the managers must be able to identify the need to restructure the organization along with the potential market. The managers must perform an external environment analysis of the region through PESTEL analysis and Porters Five Forces analysis. PESTEL analysis would help to evaluate political, economic, social, technological, environmental and legal factors of the country. The analysis provide s an insight of the countrys policies, structure, demand and availability of resources. Porters Five Forces analysis would help to evaluate the bargaining power of suppliers and customers and the existing competition in the country. Thus, with the help of these tools, the firm is able to develop effective strategies and planning to set up its operations in another country through one of the restructuring approaches. Therefore, it is suggested that an organization must invest into research and development before adopting any strategy or approach for change management and decision making ability of the managers play a significant role in bringing effective change management. Design, execution and marketing are the three important processes that managers must work out effectively. The design process helps to develop the strategy that would be suitable for the organization to deal with the problem or opportunity. The execution deals with the management of the strategy so as to yield bet ter results. Marketing process helps to communicate effectively to the investors so as to attain the most optimum stock price. Further, restructuring could also lead to continuous downsizing, job losses and redundancy among the employees of the organization (Idowu and Adegoke, 2014). During the recession, several firms fired their employees and downsized their operations in order to save the firms from bankruptcy. Millions of people lost their jobs in US and Europe and its impact was felt across the globe. Kurt Lewins Change Management Theory Kurt Lewins change management theory of three stages is one of the most effective theories for the businesses and is still found to build sustainable model for the organizations. The first phase is unfreeze that helps to employees understand the need for change and dismantle their current mind sets. The second phase is transition that build new approaches and strategies for the organization by identifying the need of change. The third and final stage is freeze that reinforces changes in the organization to dismantle the former ways and methods. The model is frequently used because of its simplicity and straightforwardness. The method deploys the top management to bring an effective change through effective decision making and problem solving skills. The senior management develops goals for organizational change and the most feasible and effective one is selected. A change agent is responsible for bringing an effective change within organization. The company may hire consultant as a change agent or appoint someone from the internal team or someone from organization who is not familiar among the employees, for instance a team member of headquarters may lead the team. It is the responsibility of the change agent to evaluate, measure and control the change. The agent works collaboratively with the senior management to assess the effect of changes on the organization. The change agent works with several individuals and groups and departments of the organization. An organizational is likely to face resistance to change from the employees and staff members. The employees resist change because they find it difficult to change their current approaches and thinking pattern to adopt some new methods. They perceive change as coming out of their comfort zone for something unknown. The employees are also concerned about their performance that could be affected by the change which is a threat for employees as it could risk their positions in the organization. In order to implement effective changes in an organization, the employees must have faith on the change agent or the change agent should be able to convince the employees with strong belief and conviction to drive them towards a common goal and achieve the desired change. The change agent should be able to make the employees comfortable by showing the results of change and how it could grow their career. Kurt Lewins model has been found to be effective for the non government organization by merging with the standard practices for instance strategic planning. The model has had a significant impact by redefining mission of the organization and bringing successful organizational change (Medley and Akan, 2008). Learning Organization Theory Learning organization is another concept of change management that helps an organization to develop sustainable model to survive in the changing business environment. The model integrated five dimensions including systems thinking, personal mastery, mental models, team learning and building shared vision. The worlds most successful organizations have integrated learning organization theory within their framework very effectively. Facebook, Apple, Google, Microsoft are the top most organizations demonstrating the importance of model in the current business scenario. Apple has successfully integrated shared vision and systems thinking under the leadership Steve Jobs. Facebook has also integrated personal mastery and shared vision under the leadership Mark Zuckerberg. Conclusion The paper has successfully discussed and analyzed the different theories of change management and their impact on current businesses. Lewins change management theory was found to be most frequently used model by merging with the standard practices such as strategic planning. The three phase model has demonstrated effective change within non government organization by defining appropriate goals and objectives to attain the desired change. Restructuring was another change management theory that considers PESTEL analysis and Porters Five Forces to analyze the external environmental factors of the country. The organizations have to consider the probable impact of social, economic, political, legal and environmental factors of a country in order to attain desirable results. Further, identifying the need of change was also an important concern for the managers. The practices have demonstrated that most of the managers fail to perceive industrial changes and if the changes have been perceiv ed, they are unable to respond to those changes or delay the response or adopt inappropriate approach to implement change. Learning organization was another theory that has given success to the worlds top notch companies including Apple and Facebook. Thus, in order to develop a successful organization, the management must identify the need of change within the organization at the appropriate time so as to grab the opportunity or handle the problem. Once they have recognized the need, proper model or approach must be identified to bring effective changes within organization. Restructuring is preferable for expansion or downsizing the company. Lewins model is preferable for developing strategies for the organization and the model has been proved to be very effective in non government organization. Learning organization theory requires effective leadership to ensure that learning is an integral part of the organization. References Cameron, E., and Green, M. 2015. Making Sense of Change Management:A Complete Guide to the Models, Tools and Techniques of Organizational Change.London: Kogan Page Publishers. Hayes, J. 2014. The Theory and Practice of Change Management. London: Palgrave Macmillan. Idowu, A. and Adegoke, K., 2014. Impact of Environmental Factors on Organizational Restructuring in the Banking Sub-Sector of Nigeria.technology,4. Jovanovic, Z., 2015. Management and changes in business environment.Ekonomika,61(2), p.143. Karp, T. and Helgo, T.I., 2008. From change management to change leadership: Embracing chaotic change in public service organizations.Journal of change management,8(1), pp.85-96. Medley, B. C. and Akan, O. H. 2008. Creating positive change in community organizations: A case for rediscovering Lewin. Nonprofit Management and Leadership, 18(4), 485496. Nastase, M., Giuclea, M. and Bold, O., 2012. The impact of change management in organizations-a survey of methods and techniques for a successful change.Revista de Management Comparat International,13(1), p.5. Paton, P.R.A., and McCalman, J. 2008. Change Management:A Guide to Effective Implementation. London: SAGE.

Transport Policy in the UK

Introduction The transport sector plays a critical role in the development of a sustainable economy of the United Kingdom.Advertising We will write a custom essay sample on Transport Policy in the UK specifically for you for only $16.05 $11/page Learn More Policy stakeholders have argued that while it is critical for the sector to draw significant benefits to the growth of the economy, sector policy reforms must address the overall frameworks for total reduction in emissions of carbon (Department of Transport 9-11). In addition, policy formulators have suggested that a well-functioning transport sector must assure the country of a sustainable environment and quality life that complements the growth of the economy. This paper explores the recent policy framework that seeks to reengineer the road transport mode in the United Kingdom using The Future of Transport: a network for 2030†³ White Paper as the core of the policy. Discussion Research indicates that carbon emissions in the UK have been on increase with the road segment accounting for over 60% of the total emissions. A survey of the United Kingdom’s transport sector reforms indicates that policy frameworks have shifted from demand responsive approach toward a managerial approach that meets the current road capacity (Department of Transport 9-11). The introduction of these new policy directions have altered measures underpinning the implementation of emission-free environmental condition (Transport Issues n. p).Advertising Looking for essay on transportation? Let's see if we can help you! Get your first paper with 15% OFF Learn More Analyses suggest that these measures have included support for vehicle fuel economy, cleaner fuels, and efforts to cut down traffic on roads, encouraging public transport, and cycling. While the primary objection has targeted a reduction of the congestion, improved accessibility, reduction of negative impacts, and social inc lusion, evidence indicates that these policy measures have a cumulative influence on UK’s future economic growth. These intentions were first advanced by the Conservative administration provisions of 1995. These changes were later succeeded by the labor administration policies pursued in 1998 Transport white Paper (Transport Issues n. p). Although policy adjustments have attempted to reduce pollution due to car emissions, the reduction of high car use remains unabated. According to Professor Sir Nick Stern, a policy formulation cannot be an either or choice, but rather must remain succinct and clear to address the key issues underlying the nation’s problems. Studies show that these recent policy adjustments have been linked with the skyrocketing fuel and oil prices since the early 2000 (Department of Transport 9-11). The UK’s transport department argues that UK needs to get the pricing policies right to cover the degradation of the environment and congestion cos ts, to encourage technological innovation, and facilitate behavior change among citizens.Advertising We will write a custom essay sample on Transport Policy in the UK specifically for you for only $16.05 $11/page Learn More The goal of the recent frameworks has been to address the overwhelming need for a reduced emission of carbon dioxide and other greenhouse gases. According to this policy, the UK identifies three basic elements for minimization of costs of advancing toward a low-carbon economy and maintaining achievable levels of emissions (Potter and Parkhurst 171-178). These elements include investment in low-carbon technology, reducing barriers to action, and establishing a carbon-priced tax system that seeks to scale down carbon emissions through reduced usage. The policy approaches spell out the social costs that people must pay or forego on their actions. This will make individuals to make substantive decisions on the how to use the available en ergy sources. The development of innovative carbon-free technologies has, and continues to be an essential and urgent component, which is why the private sector has stepped up its efforts to boost research and development and technology. However, government regulations through policies and controls will be necessary tools to force the pace of a shift toward the right direction (Transport Issues n. p). The trend of rapid growth in the road transport sub-sector between 1950’s and the mid 1990’s was characterized by a rapid growth in the overall demand that saw a decline in the demand and use of alternative better options, including bus, cycle, and rail (Department of Transport 9-11).Advertising Looking for essay on transportation? Let's see if we can help you! Get your first paper with 15% OFF Learn More However, many observers contend that since late 1990 are eminent changes have taken place to attain potentially helpful levels of managing carbon emissions. Although it is notable that road transport continues to grow, evidence shows that this inherent growth has since slowed down after the adoption of the said policy frameworks. The growth in the transport sector has been slow relative to the gross domestic product (Transport Issues n. p). The efficient transport systems representing the shift as a result o policy changes has had a considerable effect on the GDP (Potter and Parkhurst 171-178). Research shows that marginal improvement in the movement of goods and services has had a positive influence on UK’s gross domestic product. Changes in these policies indicate a rapid shift in the future of transport sector in UK. For instance, after the introduction of a white paper on â€Å"The Road to Prosperity,† the rail transport has grown substantially compared to road tra nsport since the mid-1990s. Though rail transport is a minority mode of transport, analysts forecast that the future of UK’s economy driven by a carbon-free transport lies in the rail transport (Transport Issues n. p). There is an anticipated shift in the mode of common usage by the public by the end of 2015. While UK envisages a low-carbon technology that will see the country achieve its millennium environmental conservation goals, it is expected that a dramatic shift in the technology will amount to an overhaul of the UK’s economy. These improvements will expand the labor market catchments, facilitate job matching and support business to business interactions (B2B interactions). An efficient and cost effective transport system hosts such benefits as reduced business timings that seek to fill the gap created by congestions and traffic problems (Noland 15). The recent literature finds a strong correlation between new road capacity and stimulation of travels. The respon se of policy changes is an indication of the economic signals generated from the part of travelers to try and avoid increased cost of movement brought about by costly road transportation mode. The policy directive to maintain the current road capacity other than expanding the capacity to respond to the increased demand causes a shift in the frequency of usage of an individual mode relative to the other (Potter and Parkhurst 171-178). This indicator points at the irreversible trend that will make rail mode as the sustainable solution (Noland 15). Conclusion The future of transport and subsequent change in patterns depend on the manner and scope of current provisions of the transport policies. The changes that have introduced tradable tax and carbon taxes to achieve a reduced carbon economy spell a lot of economic implication than it is expected. The assessment of the policy suggests that the while the policy promotes road pricing where taxes are levied on the length of travel has a s ignificant role on reducing the overall carbon emissions, the policy has far-reaching effect on the economy (Potter and Parkhurst 171-178). A shift toward a carbon-free transport economy that supports pedestrian transport and cycling may see the government lose on the huge tax returns emanating from increased taxation (Potter and Parkhurst 171-178). Contrary to the general feeling that the shift in transport modes from the road sector will help minimize the environmental and congestion costs, considerable evidence suggest that the opportunity cost of using alternative transport modes on roads is less compared to when the status qou is maintained (Noland 20). That is, the marginal tax returns on additional carbon usage are significant to the economy compared to the cost avoided in an fuel-alternative mode of transport. Works Cited Department of Transport. â€Å"Towards a Sustainable Transport System: Supporting Economic Growth in a Low Carbon World.† (2007). Print. Noland, Rob ert B. â€Å"Transport Policy and Assessment Procedures in the United Kingdom: Lessons for the Federal District of Mexico City.† (2004). Print. Potter, Stephen and Parkhurst, Graham. Transport policy and transport tax reform. Money and Management, 25.3 (2005): 171–178. Print. Transport Issues. History of UK Transport Policy, 21Dec. 2007. Web. https://www.nottingham.ac.uk/ This essay on Transport Policy in the UK was written and submitted by user Marco Avila to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

How Does Iago Manipulate Cassio Essays

How Does Iago Manipulate Cassio Essays How Does Iago Manipulate Cassio Paper How Does Iago Manipulate Cassio Paper I am not what I am. Despite Iagos confession to Roderigo that he is not what he appears to be, this puppeteer of a character is still enabled to pull the strings of those around him, all the while preserving his reputation as the honest Iago. This could be attributed to Iagos use of language as a persuasive, manipulative, emotional and rhetoric device. When attempting to rile up Brabantio, Iago uses bestial imagery such as a black ram is tupping your white ewe and the Moor and your daughter are now making the beast with two backs. This metaphor reflects the Elizabethan stereotype that a black man is power hungry, uncivilised, savage and a worthless outsider. In the period of time the play is set in, inter-racial marriages between black and white couples were unacceptable and Iago plays on this to enrage Brabantio. This animal references works not only work to craft Othello as an animalistic, violent, sexual being in Brabantios eyes, but also to portray his daughter as innocent and pure with the use of the word white. This causes a contrast between the two lovers, flaring a fathers need to protect his daughter by victimising Desdemona and bestialising Othello. Similarly, Iago plays on the perception of a fathers role in the context of the play by using connotations of robbery to imply that Desdemona, her fathers property, has been stolen from Brabantio personally. Iago repeats the word thieves and even asks are your doors locked as a way to anger Brabantio and manipulate him into viewing the situation as a theft from himself, as he has not given Desdemona and Othello permission to be wed. He even says your heart is burst, you have lost half you soul to further enforce the view that Desdemona is Brabantios property and a part of him which riles Brabantio up further as it implies that he has been stolen from. Also within this scene, Iago uses repetition in now, now, very now and thieves, thieves, thieves! to instil an air of urgency and create immediate chaos. The urgency riles up Brabantio which is what leads him to act so suddenly and rashly. Iago manages to manipulate Othello by using language techniques in the third act. He effectively plants the seeds of doubt in Othellos mind with did Michael Cassio, when you wooed my lady, Know of your love? which is a suggestive statement which forces Othello to question Cassio. After this, Iago then withdraws from this line of conversation with remarks such as but for a satisfaction of my thought without revealing what his thoughts are. This effectively raises suspicion in Othellos mind which was Iagos exact purpose. He uses repetition again but this time by repeating Othellos words which creates an echoing effect and makes Othello uneasy as every conclusion he jumps to is justified with Iagos repetition which allows Iago to be subtle and not draw attention to himself as the meddler. He uses rhetoric and short sentences such as honest, my lord? to quicken the pace of their conversation which adds a sense of paranoia and edginess which unsettles Othello and again makes him question Cassio. This technique works so effectively as a way to assert power over others because it gives the perception that Othello has come to his conclusions about Cassio by himself, when in fact Iago has planted these ideas in his head. Iago uses implications in a similar manner to deposit thoughts into the minds of others. In Act 3, he remarks Ha, I like not that but when asked to explain answers Nothing, my lord; or if i know not what which not only paints him as an honourable character to Othello but causes doubt as his reaction is never explained, making Othello curious. He also implies that Cassio is doing something wrong while saying the opposite in I cannot think it that he would steal away so guilty-like seeing you coming. This plants words that again spark connotations with robbery and deception into Othellos head whilst in fact denying any such thing. This coerces Othello into believing that Cassio may be hiding something. Iago is also manipulative towards Roderigo. His plan is engendered after Roderigo has confessed to him his love for Desdemona. Iago teases Roderigo by saying thou shalt enjoy her to play on his desires and covertly promise that he shall get what he wants. He also plays on Cassios priorities of male camaraderie and military lifestyle to influence him into playing into Iagos hands. Iago plans to get Cassio drunk to ensure he loses face with Othello so he uses Cassios priorities to encourage him to drink. For example, Cassio takes rank seriously so Iago suggests they have a measure to the health of black Othello, a toast that would be rude and disrespectful for Cassio to ignore in both a professional and personal light. He later manipulates Cassio into drinking more by singing a soldier-like song a soldiers a man, mans lifes but a span, why then let a soldier drink! which works effectively as Iago is aware of Cassios need to fit in with the others and his dedication to his army position. Another tool Iago uses with his language is to adjust it to suit his company. He relaxes his language around Roderigo to appear equal to the simple Venetian gentleman and give him the perception that the two are on a level. The structure is continuous prose, a baser form of speech, when the two converse which Shakespeare has used to highlight the difference to when Iago talks to others, showing how he changes his character depending on who he is talking to to play the situation to his advantage. When Iago converses with characters with a higher status he reverts back to blank verse, a politer form. Iago uses this to make himself relatable, and therefore trustworthy to all of the other characters, allowing him to manipulate them further. This is important when he asks Roderigo to be conjunctive in our revenge as it makes Roderigo more likely to agree after they are seen to be equal. Roderigo asks wilt thou be fast to my hopes, if I depend on the issue? to which Iago replies thou art sure of me. Another more obvious example of how Iago places words into other peoples mouths as a tool to influence them. Iagos convincing rhetoric and language techniques clearly reveal what a powerful and dangerous tool language can be, especially when used by the eloquent, but deceitful, individual. He is obviously a well educated and intelligent character which makes his manipulation that much more well-placed and influential. Iago makes the catastrophic destruction he causes look like childs play as the language devices he uses are so simple yet effective.

Criminal Defenses and Criminal Punishments Term Paper

Criminal Defenses and Criminal Punishments - Term Paper Example The Supreme Court in one-way support the police use of force, the court stated â€Å"the calculus of the reasonableness must embody allowance for the fact that police officers are often forced to make split-second judgments- in circumstances that are tense, uncertain, and rapidly involving- about the amount of force that is necessary for a particular situation.†(Supreme Court, n.d.). When officers are pursuing criminals are outnumbered, or suspects have more powerful weapons than they do, force is justified (Sharrar, 1992). Deadly force is used when the suspect threatens an officer or officers with deadly weapon, when the officer believes that the suspect might end up killing the officers in defense, force is also applied when the suspect has killed or caused deadly harm to another person. Non-lethal weapons and non-lethal skills may be used in this case. The case of Rodney King where the police used a Taser and multiple baton strikes on him was viewed as not excessive force though the public complained. Rodney king received 50 powerful blows and strikes after he resisted arrest. The only part that excessive force was misused was when the King had complied with the commands; assumed felony prone position but was kicked by the officer and struck with a baton six times by another officer (United States V. Koon, 1993). Use of deadly weapons on fleeing criminal was abolished in 1995. Shooting of Doyle in the back was the use of excessive force, the de facto excessive force. The Castle Doctrine and â€Å"stand-your-ground† criminal defenses are the favorable defenses for individuals charged with murder cases. Castle Doctrine is a communal law doctrine that state that a discrete person has no duty to flight when in his or her homegrown, or in his â€Å"castle,† and may use sensible strength, including lethal force, to defend his or her property, being, or other issues at hand. Outside of the â€Å"castle,† or home, however, an individual has a duty

International Business Essay Example | Topics and Well Written Essays - 1500 words - 2

International Business - Essay Example After achieving huge success level in domestic market leading companies wish to do business practices across the domestic border in order to maximize profit, its market share, core competency and goodwill. These are all tangible and intangible assets of a company. The company chooses internationalization process in order to take the advantages of advanced technology, potential marketplace and favorable economical factors of international market. The internationalization process and the reason of adopting the process can be identified by several business models. Demand and supply led drivers will help to identify the advantages of customer and supplier relationship management for the international market orientation and the difference of these two drivers will help to identify the impacts on business practices for a company. Followed by this the Eclectic theory of internationalization will help to analyze the different categorized advantages that will help international business pract ices. Next the Uppsala model will help to find the business activities of a company in a foreign market. Last but not the least the product life cycle tool will help the company to develop their product internationally considering different aspects of product life cycle. The objective of the study is to find the reason for internationalization of a company and evaluation of several international business tools. Demand and Supply Led Drivers In order to adopting international business process companies need to understand about the demand led drivers and supply led drivers. The basic purpose to reinforce this demand and supply drivers is the gaining knowledge of companies about the demand chain management and supply chain management in international market. The difference of demand led driver and the supply led driver in specific international market is based on importance. The supply led drivers is the degree that focus on consumers and this driver gives importance on efficiency of s ervice. Here the company management consider about cost-led and supreme level of customer service. The risk of this supply-led driver is that the target customers may be aggregated. Therefore the link between customer and supplier relationship management may be hampered. Demand led drivers hold the broader vision of relationship management. This driver integrates both of the customer and supplier relationship management. The need of demand led driver is to allocate required resources for thy international operation (Porter, 2011, p.115). It is kind of a push strategy which influences both the customer and suppliers. Supply led driver is more of a pull business aspect. It may affect the target customers different brand loyalty and orientation. Eclectic Theory Eclectic theory of internationalization is the economics theory based on the theory of transaction costs. The idea behind the application of eclectic theory in internationalization process is to understand the economic approache s in international competitive business market. The fundamental forms of international market such as Licensing, FDI, and Export can be distinguished by this theory (Cantwell and Narula, 2012, p.71). Before entering in international market the three categories of advantages in internationalization process of this theory such as ownership advantages, internationalization advantages and location advantages need to be identified by the company. If the company has ownership advantages such as knowledge about the international target market, employees’ international language skill, appropriate products, information about import permission and huge contacts can help the company to do the Licensing in