Two Shells and Some Fur free essay sample

The clicking sound of her water bottle never irritates me much while I chip away at the PC. I appreciate the organization. Meika Minyanou, or Moe, is a four and a half year old, spunky, little hide chunk of a ferret. She lives in a triple amazed wire confine with a hanging ball that has a couple of tears from her eager more youthful years. This beautiful complex stands all of around two feet from my work area, and I am frequently discovered pitching research paper points or potential answers for science sets at her. Truly, I will in general get a quieted reaction, be that as it may, her ethical help gets the job done. I embraced Moe from a ferret salvage at nine months old. It didn't take me long to learn (because of various scratches) when to cut her nails, the agony was dulled by my warmth for her. Keeping her as another individual from the family has been no simple errand. We will compose a custom exposition test on Two Shells and Some Fur or then again any comparative point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page I have a calendar for when to wash her, wipe out her confine, supplant her litter skillet, wash her sweeping, take her to the vet, trim her nails, clean her ears and supplant her bedding. In spite of the shuffling thinking about her and my school work, and occupation as a PC upkeep individual for African international safe havens throughout the late spring notwithstanding my all year fill in as a visual fashioner, the measure of work doesn't stop my drive to deal with something I love. I feel a similar path about all that I devote myself completely to including instructing banner football, mentoring, and being an associate team head of the dramatization clubs lighting group. While the obligation is incredible, placing my everything into the entirety of every movement so as to satisfy my obligations is critical to me. At whatever point I take on any activity, I guarantee it is progressed admirably. I particularly review the one time she became sick. My heart broke. She wouldnt move up the dividers of her confine when somebody passed, she wouldnt start her little Dance of Joy when let free, and her food bowl went immaculate for quite a long time. For a long time, I could be discovered scouring her enclosure and violently battering each fly, mosquito, or subterranean insect that challenged sneak its way into my home and close to her pen. The additional work didn't trouble me at all since I realized it would take care of when she would at long last get up and pursue her little green ball. My fondness for my fascinating hide ball doesnt end there, as I additionally have two red-eared slider, Sheldon and Squirtle that were not arranged appropriations. While strolling down Canal road in Chinatown, a man holding them in a little aquarium was running here and there the road, the water sloshing around and both of them defenseless to consistent themselves. It both enraged and disheartened me to see them rewarded so indiscreetly. Whenever he passed, I halted him and expeditiously gave over a twenty for the pair. I realized they were in an ideal situation as an off the cuff buy with an eternity home assurance than enduring wounds because of imprudent obliviousness. Whenever gave the chance to improve something, I put forth the attempt to do as such. Much like the turtles reception, my banner football training position originated from going to one work on, seeing the confusion, and realizing I could improve the group sorted out and all around restrained. Moe, Squirtle, and Sheldon stay as my unrivaled delight. I am as on edge and uncomfortable as any new parent when any of them are wiped out, and similarly as cheerful when they give indications of progress, for example, when Sheldon began eating greater pellets and Moe was effectively litter box prepared. As happy as I am discussing my pets, I am similarly amped up for the unlimited prospects found in logical examination. The more I learn in science classes, the most I need to be in the field finding out about and creating research extends that may combine up impossible things, for example, two turtles and a ferret, that function admirably together under the umbrella of a terrific thought. Through the span of my secondary school years, the trouble in my classes have expanded yet that has not in any way discouraged my drive in learning the most I can about any subject, from African Studies to Chemistry, and discovering true applications for the information. Similarly as I would with my ferret, before I feed her another image of food, I do my exploration and discover what is in it, where it is made, and how frequently she ought to be taken care of. With any task that comes my direction, I discover however much as could be expected so as to comprehend the subject, permitting me the capacity to have conversations without referencing record cards or seeming like a course book.

Bioethics: Roman Catholicism vs Buddhism

Roman Catholicism and Buddhism are two totally different religions. They shift significantly on numerous parts of contemporary life issues, for example, nature, individual wellbeing and savagery. The accompanying exposition will contain similitudes and contrasts between Roman Catholicism and Buddhism, concentrating on the contemporary issue of Bioethics. The thoughts discussed will remember sees for premature birth, in vitro treatment, organ transplantation, killing, contraception and cloning. The Collins Australian Dictionary meaning of Bioethics is the investigation of moral issues emerging from natural research and its applications. Roman Catholicism and Buddhism both have comparative perspectives about Abortion. The meaning of Abortion peruses as an activity or other strategy to end pregnancy before the embryo is practical. The Roman Catholic view about fetus removal is that it is gravely underhanded consistently. James 2:26 states that the body without the soul is dead. Since from the snapshot of origination the human body begins to create, it is viewed as alive and to then have soul. This view likewise connects to the fifth rule, Thou Shalt Not Kill. In Buddhism, there is no real principle on Abortion, yet many view it as off-base. Buddhists accept that life ought not be devastated, and accept that causing demise isn't right if the passing is caused intentionally or through lack of regard. Conventional Buddhists oppose premature birth because of the way that it is purposely obliterating an actual existence. Buddhists likewise accept that life begins at origination. Some less conventional Buddhists accept that fetus removal ought to be reasonable if the youngster is to be seriously debilitated as to cause enduring when they are conceived. The Dalai Lama expressed in 1993 expressed that fetus removal, from a Buddhist perspective, is a demonstration of slaughtering and is negative, as a rule. Be that as it may, it relies upon the conditions. He at that point proceeded to make reference to the kid being brought into the world crippled or the birth placing the guardians into major issues, that the pregnancy ought to be halted. The first of the eight statutes of Buddhism expresses that the Buddhist will go without being destructive to living creatures. Subsequently, to have a premature birth is breaking the 8 Precepts of Buddhism, similarly as it is abusing the Ten Commandments in Christianity. Willful extermination is the demonstration of slaughtering somebody easily, particularly to ease experiencing a hopeless disease. Roman Catholics and Buddhists for the most part have a similar view in transit willful extermination is drawn closer in regular daily existence. Roman Catholics for the most part accept that killing isn't right. They for the most part base their contentions around the lessons that life is given by God, and that the normal procedure of death ought not be meddled with. Roman Catholics are educated to accept that all life is consecrated and that life ought to be esteemed regardless of to which level of joy and prosperity the individual living such a life is getting. This implies no individual ought to be deliberately executed, regardless of whether they wish to be euthanized. This end can be upheld by and by with the fifth charge, Thou Shalt Not Kill. In Buddhist convention, there is no last answer with regards to whether willful extermination is ethically right or not, anyway most Buddhists are against automatic killing. Their perspectives on deliberate killing are less clear. Most Buddhists are against intentional willful extermination, as it portrays that the individual who is enduring isn't at a quiet perspective and has let their physical enduring influence their psychological state. An issue with respect to Buddhism and willful extermination is the factor of rebirth. In their present structure, Buddhists are ignorant of what their next life will bring. This implies if Buddhists somehow managed to allow willful extermination, it would be basically off-base since it would abbreviate ones enduring in this life to be naturally introduced to a real existence that might be far and away more terrible. Another motivation behind why killing is an issue is on the grounds that the way that a Buddhist closures one life extraordinarily influences the manner in which they are to begin the following. Buddhists are intended to arrive at a state where their considerations are liberated from outrage contempt or dread, and should be benevolent and edified. Intentional willful extermination is just allowed for the individuals who have arrived at such a state, and ought to be stayed away from by anyone who has not yet arrived at a feeling of edification. The act of killing is additionally breaking the first of the 8 statutes of Buddhism, which is going without being hurtful to living creatures. Subsequently, willful extermination is a similitude between Roman Catholicism and Buddhism, in light of the fact that, however at different degrees of seriousness, the two religions for the most part can't help contradicting euthanizing a person. Contraception is another bioethical field in which Roman Catholicism and Buddhism share normal grounds. Contraception alludes to the deliberate avoidance of origination by fake or normal strategies. Roman Catholics and Buddhists both acknowledge and reject the utilization of specific kinds of contraceptives and the manners in which that they forestall origination. In the Roman Catholic Church, all employments of contraception other than family arranging are viewed acridly. (Note that the Roman Catholic Church shows its devotees that sex should just be available among man and lady who are hitched to one another in the first place, thus the accompanying perspectives on contraceptives ought to be seen in the situation of man and spouse. The Roman Catholic Church accepts that intercourse is a demonstration that was made for couples to multiply, thus any technique which forestalls such possibilities is viewed as improper. On the off chance that couples wish to take part in intercourse and not imagine a youngster, they are to do so normally, in the period that a lady is fruitless, that is, the point at which a lady isn’t ovulating. As said in Genesis 1:28, man was extraordinarily made by God to be productive and increase. This fundamentally says man was designed by God to reproduce; henceforth forward contraceptives are straightforwardly doing something contrary to what man was made to do. However, the Roman Catholic Church doesn't straightforwardly censure contraceptives in themselves, yet the utilization of them to forestall origination. For instance, if a lady who isn't in a sexual relationship is to utilize the pill to direct her cycle it is right in the slightest bit. Buddhism allows the utilization of contraceptives if that specific technique forestalls contraception, anyway it isn't worthy is that particular kind of contraception works by halting the advancement of a treated egg. Buddhists accept that life starts, or a type of awareness is made when an egg is prepared. As the Buddhist religion accepts that no living being ought to be hurt, numerous kinds of contraceptives are unsatisfactory, for example, the IUD. Nonetheless, utilizing contraceptives isn't against the religion. In spite of the fact that the Buddhist lessons don't censure intercourse with no craving for origination, the Third Precept encourages that Buddhists will avoid every sexual practice that are badly arranged. This says Buddhists looking for illumination ought not utilize contraceptives for one’s sexual delight. In contrast to Roman Catholicism, the Buddhist religion doesn't see having youngsters as a strict obligation, yet the two religions meet in their perspectives on how particular sorts of contraceptives are satisfactory and others are not, with the Roman Catholic perspectives being more exacting as opposed to the more tolerant Buddhist perspectives. In spite of the fact that Roman Catholicism and Buddhism can have fundamentally the same as perspectives on various parts of Bioethics, the two religions additionally have very contrasting perspectives on different viewpoints on the issue. One region of Bioethics in which Roman Catholicism and Buddhism don't meet on is the possibility of Organ Donation. Organ gift is the demonstration of surrendering one’s organs to help other people needing such organs to live. Roman Catholicism supports organ gift, and it is viewed as a demonstration of good cause, congenial love and altruism. Roman Catholics accept that it is a Christian obligation to help other people, thus organ gift is commended as it is giving other a possibility of life that they may have in any case not of been given. Pope John Paul 11 talked about organ gift and expressed that there is a regular courage, comprised of motions of sharing†¦ An especially commendable case of such motions is the gift of organs†¦ offering an opportunity of wellbeing and even of life itself to the wiped out that occasionally have no other expectation. The Current Pope of the Roman Catholic Church, Pope Benedict XVI, is an enrolled organ and tissue contributor. The Buddhist confidence trains that organ gift is neither right nor wrong, and it is even more an individual choice as opposed to a Church instructing whether to give organs or not. In certain occasions, organ gift is viewed as a demonstration of good cause. Numerous Buddhists, Tibetan Buddhists specifically, have worries about organ gift because of their convictions of when cognizance leaves the body. Since gift from a perished body needs to happen following the individual bites the dust. Tibetan Buddhists stress that the human body will be messed with before the awareness leaves the body. This is a concern to them since they accept that if the body is contacted before cognizance leaves, it might make hurt the deceased’s future lives. As it tends to be seen from the over two models, the Roman Catholic and Buddhists religions have contrasting perspectives on organ gift, as Roman Catholicism is totally supportive of the issue and certain fields of Buddhism have a couple of more worries about the issue. Cloning is a region of bioethics where Roman Catholicism and Buddhist perspectives vary significantly. A clone is a portion of DNA that has been segregated and duplicated by research facility control. Cloning has accomplished extraordinary logical accomplishment in earlier years, with the fruitful cloning of dolly the sheep in 1996. There are no lessons in Roman Catholicism that legitimately state negative perspectives on cloning as it has just been an issue in the previous hardly any decades, however there are standards in sacred writing that uncover feelings on such issues. I

Sampling Theory free essay sample

Addressing mistake, Recording Error, Interference Error Data Error, Which could be deliberate, Unintentional Failure to contact every single, Incomplete reaction  © Krishanu Rakshit, IIM Calcutta 28 September, 2010 7 ? It is basic to decide the objective populace ? To take out the Specification mistake just as examining outline blunder ? A prosaism, in any case, meaning of Research objective is basic ? Ideal meaning of populace ? Most research disappointments experience the ill effects of this issue! ? This lucidity (or absence of it) impacts the poll plan ? Excessively fine and it is excessively prohibitive, costly and operationally troublesome ? Excessively wide and might perplex the discoveries ? In any case, accommodation not to the detriment of fitting exploration structure ? Comfort is basic  © Krishanu Rakshit, IIM Calcutta 28 September, 2010 8 ? Examining outline ? Choice of the rundown ? Phone Directory ? Much of the time, it works fine as it gives a total rundown. ? Some of the time it may not be finished (non-choice mistake) ? In the US, Presidential competitor was anticipated on the premise phone interviews ? MR firms (efficient inspecting) Select an area/hinders in a city ? Each nth house is chosen ? For Non-reaction, select kth house after this one, at that point rehash the procedure  © Krishanu Rakshit, IIM Calcutta 28 September, 2010 9 ? Testing Techniques ? Probabilistic testing ? Non-probabilistic inspecting ? Straightforward Random Sampling ? Test individuals are picked indiscriminately from the populace †ever y part having equivalent likelihood of being chosen ? Frequently names are placed in a container and chose in arbitrary ? Vietnam war and December labels ? Probabilistic Sampling ? Defined Sampling ? There would be sub-bunches in a populace ? Guaranteeing portrayal from every one of these sub-bunches  © Krishanu Rakshit, IIM Calcutta 28 September, 2010 10 ? Probabilistic Sampling ? Corresponding Stratified Sampling ? Tests for each ‘strata’ is chosen relative to the populace in each sub-bunch ? Corresponding ‘representation’ in test ? Opposite relative separated testing ? Likewise utilized now and again, where a specific group’s sees (albeit littler) is increasingly significant ? Uncommon, however utilized in specific research ventures ? E. We will compose a custom paper test on Testing Theory or on the other hand any comparative point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page g. Numerous ‘area’ examines, it is done ? Unbalanced Stratified testing In some uncommon cases, corresponding would mean a few gatherings would be ‘under-represented’  © Krishanu Rakshit, IIM Calcutta 28 September, 2010 11 ? Probabilistic Sampling ? Bunch testing ? Not the same as Stratified examining ? Bunches (gatherings) are chosen aimlessly ? At that point all individuals are chosen in those gatherings ? Quicker, practical inclusion ? Methodical Sampling ? Most MR firms participating in purchaser items look into take part in some structure ? Target populace is recognized ? Nth individuals are picked (driven by test prerequisites and materialness) Krishanu Rakshit, IIM Calcutta 28 September, 2010 12 ? Non-probabilistic Sampling ? ? ? ? Critical Sampling (master inspecting) Snowball testing Convenience Sampling Quota Sampling ? (like separated testing) ? Multi-stage structure ? Various strategies perhaps utilized related ? Contingent upon the idea of the issue ? It might advance during the exploration program  © Krishanu Rakshit, IIM Calcutta 28 September, 2010 13 ? Deciding Sample Size ? What is a fitting example size ? General guideline ? 100 for every subgroup ? Financial plan obliged ? Equivalent (benchmark) studies* ? Populace Parameters ? Interim (Confidence) †exactness of forecast ? Difference in populace z.? x? n z 2? 2 n? 2 SE 28 September, 2010 14  © Krishanu Rakshit, IIM Calcutta ? If there should be an occurrence of Stratified Sampling ? Where every layer/bunch has extraordinary (Population) change ? Where cost of each meeting/survey is diverse for every layer ? Neyman’s rule proposes: size of ith test: ? I .? ni ? I ? I k ci ? .? ( I ci .n I )  © Krishanu Rakshit, IIM Calcutta 28 September, 2010 15  © Krishanu Rakshit, IIM Calcutta 28 September, 2010 16

The Ultimate High School Argumentative Essay Samples Trick

The Ultimate High School Argumentative Essay Samples Trick You may examine the further information on how best to compose an eye-catching essay introduction with a hook. You could also see personal essay. In this kind of situation, it's more convenient to locate ready-made essays and use them as an example. To construct an effective argumentative essay, you must follow several critical measures. How can you write an excellent argumentative essay. Whether you cannot decide on topics for argumentative essay, don't understand how to begin, or simply require a good example of a well-structured paper in a particular format, we're always prepared to help! Writing a high school essay if you've got the tips about how to do essay effectivelythis will provide you an advantage from your classmates. By now you're probably prepared to observe a superb argumentative essay outline template. You need the strong personal opinion on this issue you intend to discuss in your argumentative essay. Recent argumentative essay topics that are related to society is going to do. An argumentative essay requires you to choose a topic and have a position on it. Every argumentative essay ought to depend on a topic which can be debated. Who Else Wants to Learn About High School Argumentative Essay Samples? You'll end up lost without having the ability to make an argument and develop it correctly. What's more, a verbal argument often focuses on who's right regarding a particular issue, though a well-written, researched argument essay focuses on what's the proper side of a certain issue. In summary, an argument essay has to be logical from starting to end. An argumentative essay is a sort of essay that presents arguments about either side of a problem. Many are highly-reputed. Bear in mind that the period of your essay is dependent upon the assignment offered to you. An argument ative essay presents either side of a problem. The Ultimate Strategy for High School Argumentative Essay Samples An argumentative essay is a writing piece intended to persuade a person to believe the way that you do. The job of the author ought to be clear and well-reasoned. The introduction comprises an explanation of the matter, background info, and the author's position. Therefore, for your convenience, you have a superb chance to monitor the advancement of the assigned writer and make sure an essay will be ready in a timely method. Using High School Argumentative Essay Samples Bear in mind an argumentative essay is based more on facts rather than emotion. Irrespective of the quantity or kind of research involved, argumentative essays must set a very clear thesis and follow sound reasoning. A great argumentative essay ought to have a particular statement that's arguing. Besides, don't forget that the secret to a thriving argumentative essay is in finding suitable eviden ce to back up your opinion. Introducing High School Argumentative Essay Samples If you wish to learn what an argumentative essay is, the very first thing you ought to remember is that its primary purpose is to convince the audience to accept your viewpoint. You're going to need to choose a topic first, but your topic ought to be something that has two conflicting points or unique conclusions. When the topic was decided, is critical to come up with an argument surrounding the exact same. The topic chosen for the purpose should be attractive in the view of many readers. The Pain of High School Argumentative Essay Samples You already understand how to write an academic essay. You devote a good deal of education on writing argumentative essays. Your professor or client reads a great deal of essays and a great majority are written by men and women who like to play it safe. So far as the students are involved, writing a research paper is among the toughest and frustrating endea vor in their opinion. It is preferable to grow up in a family with plenty of brothers and sisters. The first thing you're likely to have to do is to pick a topic that has more than one clear side. The actual individuals highly praise our essay help site. To begin with, whenever you have the freedom to compose an essay about whatever you want, the very first thing to think about is how much you care about the situation. What the In-Crowd Won't Tell You About High School Argumentative Essay Samples You may continue to keep your argumentative essays for your upcoming job portfolio in case they're highly graded. Therefore, you will know all that is necessary. Look through the list of topics with care and get started making a mental collection of the evidence you may use on topics you prefer. High School Argumentative Essay Samples - the Story For instance, some of them just have zero opportunity to deal with dozens of assignments that keep bombarding from every side. Various people need different approaches. An argumentative essay example will reveal the should possess some critical components which make it better in the practice of convincing. With the aid of such samples and templates, students may get a general idea about the job, understand its structure and get fresh ideas on this issue. How to Choose High School Argumentative Essay Samples You could also see essay examples. The essay ought to have a little bit of structure, unlike a normal essay. Essay writing per se is no simple endeavor to do. Well writing an essay isn't as easy as it may appear at first sight. You can also see academic essay. Argumentative essays are absolutely typical in academic writing and are frequently a significant part writing in all disciplines. An argumentative essay is among the many academic essay types. Writing an argumentative essay might appear a challenging job. 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Heron Engineering Marketing Plan - 2168 Words

Three-Year Marketing Plan – Heron Engineering Word count: 1500 excluding table 1 2 1.0 Executive Summary Heron Engineering (Heron hereafer) is to regain its market share in the Western European region (WE) and Central and Eastern European region (CEE) in both high-and low-technology sectors. Heron is capable of reestablishing its former positon as a market leader in both markets, given the producton of high-quality products that ofer more functonalites and productvity than its rivals at a very compettve value-added price. The primary marketng objectve is to retain outstanding reputaton with respect to the producton of extensive and high-quality product range in both markets. The primary fnancial objectve is to increase its market share†¦show more content†¦Distribution   Heron handles its high-technology business directly; Heron uses independent distributors for sales of low-technology products. 2.3 SWOT Analysis Strengths – Innovative products: Herons high-quality products ofer more functonality and productvity; – Reputation: Outstanding global reputaton at the market; – Product range: The only frm in CEE ofering the full range of high- and low-technology products; – Pricing: High-technology products are priced lower than that of competng rivals in both markets; – RD: Maintenance of a contnuous product innovaton policy to preserve its strong reputaton for product functonality and quality. Weaknesses – Distribution: Herons distributors of low-technology products are ofen difcult to communicate with and do not appear to push sales energetcally. Many distributors ofen sell products above or below the agreed price and some of them carry compettors products. – Price: Low-tech products compettors ofer lower prices than Heron. – Customization and sales network: WE rivals are more willing than Heron to customise their oferings to meet customer requirement in a region where functonality and systems customizaton areShow MoreRelatedContemporary Applications of Schools in Psychology8487 Words   |  34 Pagespatients in mental hospitals in the technique of token economies where tokens for good behavior can be exchanged for goods or privileges and in response shaping where negative behaviors are not reinforced but positive behaviors are induced. 7. Marketing: One contemporary application of operant conditioning is by hotels like Marriott’s, restaurants, gaming zones like Time Zone, and supermarkets like Magson’s where membership cards if purchased by customers provide them with points or some sort ofRead More_x000C_Introduction to Statistics and Data Analysis355457 Words   |  1422 Pages Chris Olsen, Jay Devore Acquisitions Editor: Carolyn Crockett Development Editor: Danielle Derbenti Assistant Editor: Beth Gershman Editorial Assistant: Ashley Summers Technology Project Manager: Colin Blake Marketing Manager: Joe Rogove Marketing Assistant: Jennifer Liang Marketing Communications Manager: Jessica Perry Project Manager, Editorial Production: Jennifer Risden Creative Director: Rob Hugel Art Director: Vernon Boes Print Buyer: Karen Hunt Permissions Editor: Isabel Alves Production

Pros And Cons Of Private Schools Vs. Public Schools

Everyday a parent must make a very important decision about where their kids will attend school or even where they should live. Public schools provide a more diverse experience than do private schools, thereby providing a better education for their students. Can a private school give a child a better education, are the teachers more educated, then a private teacher? Or can a public school give a child a better education? When my family and I were looking for homes on the top of list was the home needed to be in a good school district for our children. When comparing private schools and public schools, it is important to look at the pros and cons of all of them. When talking about the advantages of private schools, it is important to†¦show more content†¦Controlling class size is a many characteristic of many private schools. An average class size in a private school is thirteen students per full-time equivalent teacher, versus sixteen students per teacher in public schools. My two kids attend a public school and the average in my daughter 1st class in thirty-one students to one teacher and one assistant. My son that is in 4th grade is thirty students to one teacher. Controlled Class Sizes would be and should be enforced in public schools. Private schools are designed to meet the needs of students with specially identified educational requirements better than public schools. A pro is that private schools have higher standards, then public school. Graduation requirements and coursework levels are higher at private schools. It is found that private schools required an average of 3.1 years of math and 1.5 years of foreign languages, versus 2.7 and 0.5 years for public schools. In another notable trend, about 40 percent of private schools required some form of community service for students to graduate, versus ten percent for public schools. Another pro to send your child to private school is parental involvement. Private schools make is a priority in inv olve parents in their child schoolings and activities. For example: frequent parent-teacher meetings, social events such as parent breakfasts and family camping weekends, and the participation of parentShow MoreRelatedEssay about Home Schooling vs Public Schooling : Which One Is Better ?1102 Words   |  5 PagesHome Schooling vs. Public Schools: Which One is Better? Thesis Statement: Many parents question what is best for their child’s education, home schooling or public school. Home schooling can sometimes provide a more direct and focused education than public schools, Public School is better in many ways including the child’s social development. I. Home Schooling vs. Public Schooling II. The Pros and Cons of Home Schooling A. Home schooling can benefit both students and parents by providingRead MorePros and Cons of Private Schools838 Words   |  3 Pageswider range of opportunities, and a more rewarding career. The key decision remains between the choices of private or public institute to pursue one’s higher studies. There are several reasons for choosing to enroll in private institutes owing to the following advantages. One of the most commonly stated factors is smaller class sizes that ensure a greater degree of individual attention than in public institutes. The individual attention given, will help most of the students to concentrate and gain moreRead MoreTraditional Vs. Online Learning1510 Words   |  7 PagesAmong schools with 12th-grade students during the 2010–11 school year, the average percentage of 12th-grade students who graduated with a high school diploma was 89 percent for traditional public schools, 91 percent for public charter schools, and 92 percent for private schools (Institute of Educational Sciences). Traditional on campus classes are those in which a student earns a diploma or a degree in a classroom environment taught by a professor. 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(McClure, 2002) If there are no available schools within the original school district, then a family can choose to send their children to another district. This onlyRead MoreWhy We Shouldn t Change From Textbooks For Ipad S1139 Words   |  5 Pagessomeone who does go to college and gets a degree. Why should we stick with books instead of iPads? We should stick to textbooks because iPads are costly, can have effects on our health, and can be too distracting to students. According to ABCNews.org, a school can count on spending at least $400 per iPad. It seems like a lot, right? Don’t worry though, they can get up to a $30 discount on every unit. They’re still spending a lot because that money adds up fast with all the students and different gradesRead MoreWhat Parents Look at When Choosing a Public/Private School Essay2641 Words   |  11 PagesWhat Parents Look at When Choosing a Public/Private School Education is an institution that parents want to control as a way to insure/provide their children with the best education possible. Parent control/choice has slowly regressed from the colonial era where they could choose not only the school their child attended but also the textbooks used and the curriculum taught (McDonald 2001). Parents still obtain the right to choose the school that best tailors their child’s special uniquenessRead MoreThe Classical Model Of Economics1431 Words   |  6 Pagesthe depression was for the government to spend more while the economy was still recessed, and to spend less when that was over. This resulted in the government taking a bigger role in managing the economy, as it has in today’s time. 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The three different views about education are those people who believe that home schooling is the best form of education; those people who believe that public school is the best formRead MoreThe Issue Of Public Single Sex Education Essay1407 Words   |  6 PagesThe interest in public single-sex education has increased in the recent years as schools are piled with more pressure to increase their grades and keep teaching method fresh. It’s an old approach to the education but its gaining momentum in public schools as it has been the method in most private schools. According to the report by National Association for Single Sex Education, over two hundred public schools across the United States o ffer single-sex classrooms. Most public schools are venturing into

Change Management in Organizations Free-Samples for Students

Question: Write a Project Report on Change Management in Organizations. Answer: Introduction Change management has become one of the most debatable topics of the corporate world. The leaders of organizations have been struggling to explore and develop strategies to bring effective changes within the organization so that the organization can adapt itself to survive the economic and social changes of the country or region. Lewins model, McKinseys 7S model, Kotters change management theory, nudge theory, ADKAR model, Bridges Transition model and Kubler-Ross Five Stage model are few of the proposed theories of change management by various scholars and authors. There has been an ongoing debate whether change management should focus on strategies and tools or influencing people and their identity. The paper would thus, make an attempt to gain an insight of effective change management methods and approaches through analyzing the different literature works of various scholars and authors. The paper would present the ideas of few of the journal articles and books in the form of literature review to study the existing change management theories and models. Further, they would be demonstrated by connecting them to the existing organization to understand their efficiency in the current global scenario. Appropriate conclusions and recommendations would be drawn to drive inference. Literature Review According to Paton and McCalman (2008), change is an essential component of an organization to survive in the changing business context. The companies must develop new strategies to manage multiple future scenarios. Restructuring was stated by the authors as one of the strategies of change management that helps an organization to grow and prosper. Restructuring facilitates an organization to align its internal activities as per the social and economic conditions of the region. Further, the authors also stated that how a firm responds to the changing global environment including growth of European Union, growing economies of India and China and reducing costs of communication, transportation and information, reflects an organizations ability to handle change management. The authors also addressed the importance of people in an organization in terms of knowledge contribution. People are the most sustainable weapons of an organization and the real challenges lies how effectively a firm uses them in the changing global environment. Hayes (2014) presented his own views on change management in organization and strongly emphasized on change process by stating change as purposeful and meaningful process comprising of 7 core activities. According to the author, the first step is to identify the need for change in the organization followed by diagnosing the change to construct a vision for future. After developing a vision, the process of planning is initiated to implement the change. The change is then reviewed in order to analyze the whether the intended state has been achieved or not. The author further stated that change management is not only about attaining the desired goal, instead it is about sustaining the change as long as it is beneficial for the organization. The authors Cameron and Green (2015) stated that Lewins model is required for change management. The three stage model has proved to be a successful in bringing effective changes within organizations. The first stage is unfreezing that brings motivation for change through disconfirmation and removing the psychological barrier of learning anxiety. Stage of Lewins encourages learning of new concepts and evolving new meanings for the existing concepts. The stage three brings an internal change by incorporating the new concepts along with their meanings. According to Karp and Helgo (), chaotic change is an essential component for bringing effective changes in an organizations with high external and internal complexities and uncertainty. The change process focuses on people to influence their interaction, identity and relationship. The author stressed on the fact that a change that focuses on tools, strategy and structure instead of people is likely to have low efficiency. Thus, the author concluded that in order to bring successful change management, the leaders should focus on accountability, unpredictability, self governance and emergence and avoid design-oriented managerial interventions. According to the authors Nastase, Giuclea and Bold (2012), change is about influencing the people of an organization and the attitude of human resources could either lead to success or failure of an organization, therefore, human dimension is one of the critical success factors. Analysis and Discussion In the fast changing business environment, change has become an integral part of the organization. The leaders and managers consistently thrive to develop effective approaches to implement change within the organization successfully. A firm has to consider several factors in order to develop effective change management model. The practices have demonstrated that most of the managers fail to perceive industrial changes and if the changes have been perceived, they are unable to respond to those changes or delay the response or adopt inappropriate approach to implement change. The figure below demonstrates the relationship between firm and competitiveness of the industry. (Source: Jovanovic, 2015). Restructuring As discussed in the literature review, restructuring is one of the change management approaches that is being frequently used by the organizations to enhance the structure of the organization to achieve organizational effectiveness. The firms adopt restructuring approach in order to expand their businesses through mergers and acquisitions, joint venture or wholly owned subsidiary. The firms generally adopt this technique when they want to take their operations worldwide and become a global firm. There are several critical success factors that would define companys growth in other market. Firstly, the managers must be able to identify the need to restructure the organization along with the potential market. The managers must perform an external environment analysis of the region through PESTEL analysis and Porters Five Forces analysis. PESTEL analysis would help to evaluate political, economic, social, technological, environmental and legal factors of the country. The analysis provide s an insight of the countrys policies, structure, demand and availability of resources. Porters Five Forces analysis would help to evaluate the bargaining power of suppliers and customers and the existing competition in the country. Thus, with the help of these tools, the firm is able to develop effective strategies and planning to set up its operations in another country through one of the restructuring approaches. Therefore, it is suggested that an organization must invest into research and development before adopting any strategy or approach for change management and decision making ability of the managers play a significant role in bringing effective change management. Design, execution and marketing are the three important processes that managers must work out effectively. The design process helps to develop the strategy that would be suitable for the organization to deal with the problem or opportunity. The execution deals with the management of the strategy so as to yield bet ter results. Marketing process helps to communicate effectively to the investors so as to attain the most optimum stock price. Further, restructuring could also lead to continuous downsizing, job losses and redundancy among the employees of the organization (Idowu and Adegoke, 2014). During the recession, several firms fired their employees and downsized their operations in order to save the firms from bankruptcy. Millions of people lost their jobs in US and Europe and its impact was felt across the globe. Kurt Lewins Change Management Theory Kurt Lewins change management theory of three stages is one of the most effective theories for the businesses and is still found to build sustainable model for the organizations. The first phase is unfreeze that helps to employees understand the need for change and dismantle their current mind sets. The second phase is transition that build new approaches and strategies for the organization by identifying the need of change. The third and final stage is freeze that reinforces changes in the organization to dismantle the former ways and methods. The model is frequently used because of its simplicity and straightforwardness. The method deploys the top management to bring an effective change through effective decision making and problem solving skills. The senior management develops goals for organizational change and the most feasible and effective one is selected. A change agent is responsible for bringing an effective change within organization. The company may hire consultant as a change agent or appoint someone from the internal team or someone from organization who is not familiar among the employees, for instance a team member of headquarters may lead the team. It is the responsibility of the change agent to evaluate, measure and control the change. The agent works collaboratively with the senior management to assess the effect of changes on the organization. The change agent works with several individuals and groups and departments of the organization. An organizational is likely to face resistance to change from the employees and staff members. The employees resist change because they find it difficult to change their current approaches and thinking pattern to adopt some new methods. They perceive change as coming out of their comfort zone for something unknown. The employees are also concerned about their performance that could be affected by the change which is a threat for employees as it could risk their positions in the organization. In order to implement effective changes in an organization, the employees must have faith on the change agent or the change agent should be able to convince the employees with strong belief and conviction to drive them towards a common goal and achieve the desired change. The change agent should be able to make the employees comfortable by showing the results of change and how it could grow their career. Kurt Lewins model has been found to be effective for the non government organization by merging with the standard practices for instance strategic planning. The model has had a significant impact by redefining mission of the organization and bringing successful organizational change (Medley and Akan, 2008). Learning Organization Theory Learning organization is another concept of change management that helps an organization to develop sustainable model to survive in the changing business environment. The model integrated five dimensions including systems thinking, personal mastery, mental models, team learning and building shared vision. The worlds most successful organizations have integrated learning organization theory within their framework very effectively. Facebook, Apple, Google, Microsoft are the top most organizations demonstrating the importance of model in the current business scenario. Apple has successfully integrated shared vision and systems thinking under the leadership Steve Jobs. Facebook has also integrated personal mastery and shared vision under the leadership Mark Zuckerberg. Conclusion The paper has successfully discussed and analyzed the different theories of change management and their impact on current businesses. Lewins change management theory was found to be most frequently used model by merging with the standard practices such as strategic planning. The three phase model has demonstrated effective change within non government organization by defining appropriate goals and objectives to attain the desired change. Restructuring was another change management theory that considers PESTEL analysis and Porters Five Forces to analyze the external environmental factors of the country. The organizations have to consider the probable impact of social, economic, political, legal and environmental factors of a country in order to attain desirable results. Further, identifying the need of change was also an important concern for the managers. The practices have demonstrated that most of the managers fail to perceive industrial changes and if the changes have been perceiv ed, they are unable to respond to those changes or delay the response or adopt inappropriate approach to implement change. Learning organization was another theory that has given success to the worlds top notch companies including Apple and Facebook. Thus, in order to develop a successful organization, the management must identify the need of change within the organization at the appropriate time so as to grab the opportunity or handle the problem. Once they have recognized the need, proper model or approach must be identified to bring effective changes within organization. Restructuring is preferable for expansion or downsizing the company. Lewins model is preferable for developing strategies for the organization and the model has been proved to be very effective in non government organization. Learning organization theory requires effective leadership to ensure that learning is an integral part of the organization. References Cameron, E., and Green, M. 2015. Making Sense of Change Management:A Complete Guide to the Models, Tools and Techniques of Organizational Change.London: Kogan Page Publishers. Hayes, J. 2014. The Theory and Practice of Change Management. London: Palgrave Macmillan. Idowu, A. and Adegoke, K., 2014. Impact of Environmental Factors on Organizational Restructuring in the Banking Sub-Sector of Nigeria.technology,4. Jovanovic, Z., 2015. Management and changes in business environment.Ekonomika,61(2), p.143. Karp, T. and Helgo, T.I., 2008. From change management to change leadership: Embracing chaotic change in public service organizations.Journal of change management,8(1), pp.85-96. Medley, B. C. and Akan, O. H. 2008. Creating positive change in community organizations: A case for rediscovering Lewin. Nonprofit Management and Leadership, 18(4), 485496. Nastase, M., Giuclea, M. and Bold, O., 2012. The impact of change management in organizations-a survey of methods and techniques for a successful change.Revista de Management Comparat International,13(1), p.5. Paton, P.R.A., and McCalman, J. 2008. Change Management:A Guide to Effective Implementation. London: SAGE.

Transport Policy in the UK

Introduction The transport sector plays a critical role in the development of a sustainable economy of the United Kingdom.Advertising We will write a custom essay sample on Transport Policy in the UK specifically for you for only $16.05 $11/page Learn More Policy stakeholders have argued that while it is critical for the sector to draw significant benefits to the growth of the economy, sector policy reforms must address the overall frameworks for total reduction in emissions of carbon (Department of Transport 9-11). In addition, policy formulators have suggested that a well-functioning transport sector must assure the country of a sustainable environment and quality life that complements the growth of the economy. This paper explores the recent policy framework that seeks to reengineer the road transport mode in the United Kingdom using The Future of Transport: a network for 2030†³ White Paper as the core of the policy. Discussion Research indicates that carbon emissions in the UK have been on increase with the road segment accounting for over 60% of the total emissions. A survey of the United Kingdom’s transport sector reforms indicates that policy frameworks have shifted from demand responsive approach toward a managerial approach that meets the current road capacity (Department of Transport 9-11). The introduction of these new policy directions have altered measures underpinning the implementation of emission-free environmental condition (Transport Issues n. p).Advertising Looking for essay on transportation? Let's see if we can help you! Get your first paper with 15% OFF Learn More Analyses suggest that these measures have included support for vehicle fuel economy, cleaner fuels, and efforts to cut down traffic on roads, encouraging public transport, and cycling. While the primary objection has targeted a reduction of the congestion, improved accessibility, reduction of negative impacts, and social inc lusion, evidence indicates that these policy measures have a cumulative influence on UK’s future economic growth. These intentions were first advanced by the Conservative administration provisions of 1995. These changes were later succeeded by the labor administration policies pursued in 1998 Transport white Paper (Transport Issues n. p). Although policy adjustments have attempted to reduce pollution due to car emissions, the reduction of high car use remains unabated. According to Professor Sir Nick Stern, a policy formulation cannot be an either or choice, but rather must remain succinct and clear to address the key issues underlying the nation’s problems. Studies show that these recent policy adjustments have been linked with the skyrocketing fuel and oil prices since the early 2000 (Department of Transport 9-11). The UK’s transport department argues that UK needs to get the pricing policies right to cover the degradation of the environment and congestion cos ts, to encourage technological innovation, and facilitate behavior change among citizens.Advertising We will write a custom essay sample on Transport Policy in the UK specifically for you for only $16.05 $11/page Learn More The goal of the recent frameworks has been to address the overwhelming need for a reduced emission of carbon dioxide and other greenhouse gases. According to this policy, the UK identifies three basic elements for minimization of costs of advancing toward a low-carbon economy and maintaining achievable levels of emissions (Potter and Parkhurst 171-178). These elements include investment in low-carbon technology, reducing barriers to action, and establishing a carbon-priced tax system that seeks to scale down carbon emissions through reduced usage. The policy approaches spell out the social costs that people must pay or forego on their actions. This will make individuals to make substantive decisions on the how to use the available en ergy sources. The development of innovative carbon-free technologies has, and continues to be an essential and urgent component, which is why the private sector has stepped up its efforts to boost research and development and technology. However, government regulations through policies and controls will be necessary tools to force the pace of a shift toward the right direction (Transport Issues n. p). The trend of rapid growth in the road transport sub-sector between 1950’s and the mid 1990’s was characterized by a rapid growth in the overall demand that saw a decline in the demand and use of alternative better options, including bus, cycle, and rail (Department of Transport 9-11).Advertising Looking for essay on transportation? Let's see if we can help you! Get your first paper with 15% OFF Learn More However, many observers contend that since late 1990 are eminent changes have taken place to attain potentially helpful levels of managing carbon emissions. Although it is notable that road transport continues to grow, evidence shows that this inherent growth has since slowed down after the adoption of the said policy frameworks. The growth in the transport sector has been slow relative to the gross domestic product (Transport Issues n. p). The efficient transport systems representing the shift as a result o policy changes has had a considerable effect on the GDP (Potter and Parkhurst 171-178). Research shows that marginal improvement in the movement of goods and services has had a positive influence on UK’s gross domestic product. Changes in these policies indicate a rapid shift in the future of transport sector in UK. For instance, after the introduction of a white paper on â€Å"The Road to Prosperity,† the rail transport has grown substantially compared to road tra nsport since the mid-1990s. Though rail transport is a minority mode of transport, analysts forecast that the future of UK’s economy driven by a carbon-free transport lies in the rail transport (Transport Issues n. p). There is an anticipated shift in the mode of common usage by the public by the end of 2015. While UK envisages a low-carbon technology that will see the country achieve its millennium environmental conservation goals, it is expected that a dramatic shift in the technology will amount to an overhaul of the UK’s economy. These improvements will expand the labor market catchments, facilitate job matching and support business to business interactions (B2B interactions). An efficient and cost effective transport system hosts such benefits as reduced business timings that seek to fill the gap created by congestions and traffic problems (Noland 15). The recent literature finds a strong correlation between new road capacity and stimulation of travels. The respon se of policy changes is an indication of the economic signals generated from the part of travelers to try and avoid increased cost of movement brought about by costly road transportation mode. The policy directive to maintain the current road capacity other than expanding the capacity to respond to the increased demand causes a shift in the frequency of usage of an individual mode relative to the other (Potter and Parkhurst 171-178). This indicator points at the irreversible trend that will make rail mode as the sustainable solution (Noland 15). Conclusion The future of transport and subsequent change in patterns depend on the manner and scope of current provisions of the transport policies. The changes that have introduced tradable tax and carbon taxes to achieve a reduced carbon economy spell a lot of economic implication than it is expected. The assessment of the policy suggests that the while the policy promotes road pricing where taxes are levied on the length of travel has a s ignificant role on reducing the overall carbon emissions, the policy has far-reaching effect on the economy (Potter and Parkhurst 171-178). A shift toward a carbon-free transport economy that supports pedestrian transport and cycling may see the government lose on the huge tax returns emanating from increased taxation (Potter and Parkhurst 171-178). Contrary to the general feeling that the shift in transport modes from the road sector will help minimize the environmental and congestion costs, considerable evidence suggest that the opportunity cost of using alternative transport modes on roads is less compared to when the status qou is maintained (Noland 20). That is, the marginal tax returns on additional carbon usage are significant to the economy compared to the cost avoided in an fuel-alternative mode of transport. Works Cited Department of Transport. â€Å"Towards a Sustainable Transport System: Supporting Economic Growth in a Low Carbon World.† (2007). Print. Noland, Rob ert B. â€Å"Transport Policy and Assessment Procedures in the United Kingdom: Lessons for the Federal District of Mexico City.† (2004). Print. Potter, Stephen and Parkhurst, Graham. Transport policy and transport tax reform. Money and Management, 25.3 (2005): 171–178. Print. Transport Issues. History of UK Transport Policy, 21Dec. 2007. Web. https://www.nottingham.ac.uk/ This essay on Transport Policy in the UK was written and submitted by user Marco Avila to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

How Does Iago Manipulate Cassio Essays

How Does Iago Manipulate Cassio Essays How Does Iago Manipulate Cassio Paper How Does Iago Manipulate Cassio Paper I am not what I am. Despite Iagos confession to Roderigo that he is not what he appears to be, this puppeteer of a character is still enabled to pull the strings of those around him, all the while preserving his reputation as the honest Iago. This could be attributed to Iagos use of language as a persuasive, manipulative, emotional and rhetoric device. When attempting to rile up Brabantio, Iago uses bestial imagery such as a black ram is tupping your white ewe and the Moor and your daughter are now making the beast with two backs. This metaphor reflects the Elizabethan stereotype that a black man is power hungry, uncivilised, savage and a worthless outsider. In the period of time the play is set in, inter-racial marriages between black and white couples were unacceptable and Iago plays on this to enrage Brabantio. This animal references works not only work to craft Othello as an animalistic, violent, sexual being in Brabantios eyes, but also to portray his daughter as innocent and pure with the use of the word white. This causes a contrast between the two lovers, flaring a fathers need to protect his daughter by victimising Desdemona and bestialising Othello. Similarly, Iago plays on the perception of a fathers role in the context of the play by using connotations of robbery to imply that Desdemona, her fathers property, has been stolen from Brabantio personally. Iago repeats the word thieves and even asks are your doors locked as a way to anger Brabantio and manipulate him into viewing the situation as a theft from himself, as he has not given Desdemona and Othello permission to be wed. He even says your heart is burst, you have lost half you soul to further enforce the view that Desdemona is Brabantios property and a part of him which riles Brabantio up further as it implies that he has been stolen from. Also within this scene, Iago uses repetition in now, now, very now and thieves, thieves, thieves! to instil an air of urgency and create immediate chaos. The urgency riles up Brabantio which is what leads him to act so suddenly and rashly. Iago manages to manipulate Othello by using language techniques in the third act. He effectively plants the seeds of doubt in Othellos mind with did Michael Cassio, when you wooed my lady, Know of your love? which is a suggestive statement which forces Othello to question Cassio. After this, Iago then withdraws from this line of conversation with remarks such as but for a satisfaction of my thought without revealing what his thoughts are. This effectively raises suspicion in Othellos mind which was Iagos exact purpose. He uses repetition again but this time by repeating Othellos words which creates an echoing effect and makes Othello uneasy as every conclusion he jumps to is justified with Iagos repetition which allows Iago to be subtle and not draw attention to himself as the meddler. He uses rhetoric and short sentences such as honest, my lord? to quicken the pace of their conversation which adds a sense of paranoia and edginess which unsettles Othello and again makes him question Cassio. This technique works so effectively as a way to assert power over others because it gives the perception that Othello has come to his conclusions about Cassio by himself, when in fact Iago has planted these ideas in his head. Iago uses implications in a similar manner to deposit thoughts into the minds of others. In Act 3, he remarks Ha, I like not that but when asked to explain answers Nothing, my lord; or if i know not what which not only paints him as an honourable character to Othello but causes doubt as his reaction is never explained, making Othello curious. He also implies that Cassio is doing something wrong while saying the opposite in I cannot think it that he would steal away so guilty-like seeing you coming. This plants words that again spark connotations with robbery and deception into Othellos head whilst in fact denying any such thing. This coerces Othello into believing that Cassio may be hiding something. Iago is also manipulative towards Roderigo. His plan is engendered after Roderigo has confessed to him his love for Desdemona. Iago teases Roderigo by saying thou shalt enjoy her to play on his desires and covertly promise that he shall get what he wants. He also plays on Cassios priorities of male camaraderie and military lifestyle to influence him into playing into Iagos hands. Iago plans to get Cassio drunk to ensure he loses face with Othello so he uses Cassios priorities to encourage him to drink. For example, Cassio takes rank seriously so Iago suggests they have a measure to the health of black Othello, a toast that would be rude and disrespectful for Cassio to ignore in both a professional and personal light. He later manipulates Cassio into drinking more by singing a soldier-like song a soldiers a man, mans lifes but a span, why then let a soldier drink! which works effectively as Iago is aware of Cassios need to fit in with the others and his dedication to his army position. Another tool Iago uses with his language is to adjust it to suit his company. He relaxes his language around Roderigo to appear equal to the simple Venetian gentleman and give him the perception that the two are on a level. The structure is continuous prose, a baser form of speech, when the two converse which Shakespeare has used to highlight the difference to when Iago talks to others, showing how he changes his character depending on who he is talking to to play the situation to his advantage. When Iago converses with characters with a higher status he reverts back to blank verse, a politer form. Iago uses this to make himself relatable, and therefore trustworthy to all of the other characters, allowing him to manipulate them further. This is important when he asks Roderigo to be conjunctive in our revenge as it makes Roderigo more likely to agree after they are seen to be equal. Roderigo asks wilt thou be fast to my hopes, if I depend on the issue? to which Iago replies thou art sure of me. Another more obvious example of how Iago places words into other peoples mouths as a tool to influence them. Iagos convincing rhetoric and language techniques clearly reveal what a powerful and dangerous tool language can be, especially when used by the eloquent, but deceitful, individual. He is obviously a well educated and intelligent character which makes his manipulation that much more well-placed and influential. Iago makes the catastrophic destruction he causes look like childs play as the language devices he uses are so simple yet effective.

Criminal Defenses and Criminal Punishments Term Paper

Criminal Defenses and Criminal Punishments - Term Paper Example The Supreme Court in one-way support the police use of force, the court stated â€Å"the calculus of the reasonableness must embody allowance for the fact that police officers are often forced to make split-second judgments- in circumstances that are tense, uncertain, and rapidly involving- about the amount of force that is necessary for a particular situation.†(Supreme Court, n.d.). When officers are pursuing criminals are outnumbered, or suspects have more powerful weapons than they do, force is justified (Sharrar, 1992). Deadly force is used when the suspect threatens an officer or officers with deadly weapon, when the officer believes that the suspect might end up killing the officers in defense, force is also applied when the suspect has killed or caused deadly harm to another person. Non-lethal weapons and non-lethal skills may be used in this case. The case of Rodney King where the police used a Taser and multiple baton strikes on him was viewed as not excessive force though the public complained. Rodney king received 50 powerful blows and strikes after he resisted arrest. The only part that excessive force was misused was when the King had complied with the commands; assumed felony prone position but was kicked by the officer and struck with a baton six times by another officer (United States V. Koon, 1993). Use of deadly weapons on fleeing criminal was abolished in 1995. Shooting of Doyle in the back was the use of excessive force, the de facto excessive force. The Castle Doctrine and â€Å"stand-your-ground† criminal defenses are the favorable defenses for individuals charged with murder cases. Castle Doctrine is a communal law doctrine that state that a discrete person has no duty to flight when in his or her homegrown, or in his â€Å"castle,† and may use sensible strength, including lethal force, to defend his or her property, being, or other issues at hand. Outside of the â€Å"castle,† or home, however, an individual has a duty

International Business Essay Example | Topics and Well Written Essays - 1500 words - 2

International Business - Essay Example After achieving huge success level in domestic market leading companies wish to do business practices across the domestic border in order to maximize profit, its market share, core competency and goodwill. These are all tangible and intangible assets of a company. The company chooses internationalization process in order to take the advantages of advanced technology, potential marketplace and favorable economical factors of international market. The internationalization process and the reason of adopting the process can be identified by several business models. Demand and supply led drivers will help to identify the advantages of customer and supplier relationship management for the international market orientation and the difference of these two drivers will help to identify the impacts on business practices for a company. Followed by this the Eclectic theory of internationalization will help to analyze the different categorized advantages that will help international business pract ices. Next the Uppsala model will help to find the business activities of a company in a foreign market. Last but not the least the product life cycle tool will help the company to develop their product internationally considering different aspects of product life cycle. The objective of the study is to find the reason for internationalization of a company and evaluation of several international business tools. Demand and Supply Led Drivers In order to adopting international business process companies need to understand about the demand led drivers and supply led drivers. The basic purpose to reinforce this demand and supply drivers is the gaining knowledge of companies about the demand chain management and supply chain management in international market. The difference of demand led driver and the supply led driver in specific international market is based on importance. The supply led drivers is the degree that focus on consumers and this driver gives importance on efficiency of s ervice. Here the company management consider about cost-led and supreme level of customer service. The risk of this supply-led driver is that the target customers may be aggregated. Therefore the link between customer and supplier relationship management may be hampered. Demand led drivers hold the broader vision of relationship management. This driver integrates both of the customer and supplier relationship management. The need of demand led driver is to allocate required resources for thy international operation (Porter, 2011, p.115). It is kind of a push strategy which influences both the customer and suppliers. Supply led driver is more of a pull business aspect. It may affect the target customers different brand loyalty and orientation. Eclectic Theory Eclectic theory of internationalization is the economics theory based on the theory of transaction costs. The idea behind the application of eclectic theory in internationalization process is to understand the economic approache s in international competitive business market. The fundamental forms of international market such as Licensing, FDI, and Export can be distinguished by this theory (Cantwell and Narula, 2012, p.71). Before entering in international market the three categories of advantages in internationalization process of this theory such as ownership advantages, internationalization advantages and location advantages need to be identified by the company. If the company has ownership advantages such as knowledge about the international target market, employees’ international language skill, appropriate products, information about import permission and huge contacts can help the company to do the Licensing in

Cons Of Abortion Essay Example for Free

Cons Of Abortion Essay Abortions should be illegalized unless there are special circumstances and appropriate reasoning. One reason is because many people have taken advantage of legal abortions and use it as a form of birth control. Another reason being that killing an unborn is morally wrong and that its considered murder. Third, almost all women experience both physical and psychological disabilities whether theyre minor or very serious. An abortion is the termination of a pregnancy by loss or destruction of the fetus before birth. An abortion may be spontaneous or induced. The latter is an act with ethical and legal ramifications. Many women experience physical and psychological complications after they have had an abortion. This leads to complications in their behavior and therefore many consider the care of a psychiatric or physician. Statistics prove that the risks of Physical problems among women who have aborted at least once are high. Approximately 10% of women undergoing abortion will have to suffer immediate abortions and about 2% of them are life threatening. Death is a very serious issue for all women considering abortions. Legal abortion is reported as the fifth leading cause of maternal death . Statistics prove that women who have had an abortion are four times more likely to die in the following year than ones that have carried their pregnancies to term are. Abortion is also clearly linked to a dramatic increase in suicide risk. Between 7 to 30% of all women who have aborted have been reported to attempt suicide. In Canada a study of government funded medical programs showed that 41% of women had to receive psychological treatment after having an abortion. Putting death and suicide aside, there are many other problems that one may have to suffer from. Facing complications in labor and having handicapped newborns. Statistics show that women who have aborted once are two to three times more likely to having a pre term delivery Not only does induced abortions increase the risks of pre- term delivery but also increases the risks delayed delivery. Because abortion is associated with cervical and uterine damage, these are the leading causes of handicapped among newborns. The authors found that if a partner is present and not supportive, the miscarriage rate is more than  double and the abortion rate is four times greater than if he is present and supportive. The partner is absent the abortion rate is six times greater. In total out of 1428 women surveyed, after having aborted, women visited their family doctor 80% more for all reasons possible and 180% of them went for psychosocial reasons. Abortion is stressful and emotionally difficult for most women . As well as having physical problems, more women experience psychological damages. A survey stated that almost eight weeks after having an abortion, 31% of women had regretted the decision. 44% had complained of having nervous disorders, 36% had experienced a loss or disturbances of sleep. Many of these women carry repressed feelings which leads to drug and alcohol abuse. Elliot research institutes researcher found that women who have aborted their pregnancies are 4 times more likely to get involved with drugs and alcohol. During an interview of 30 women who had aborted, 60% had increased their use or alcohol. Almost 45% of all abortions performed today are repeat abortions. If abortions were illegalized, a large proportion of repeat abortions can be eliminated. Not as many women would have to go through stress and other physical and psychological disorders. Outlawing abortions can reduce many of these common problems among women. The three main that women who have aborted give are, having a baby can change my life, If I were to have this baby, it could ruin my career, or My partner and I are currently having problems in the relationship . When asked public opinion, these reasons are quite selfish. It seems as if when there is no where else to turn, the option of abortion will stand out. Knowing that abortions are permitted and available some take it as the easy ticket out. During the 1970s, Canada was reported to having one of the highest teenage fertility rates in the world. Among unmarried women, teens have held the highest rate of child bearing in Canada and the United States. As these pregnancy rates have increased, abortion rates had doubled. Between 1975 and  1980 abortion rates have doubled from 20 to 44 abortions per 1000 women who were between the ages of fifteen and nineteen. This shows that many teenagers have been using abortions as a method of contraception to lower their fertility rate. To those whom consider abortion a negative issue say that, easy abortion leads to increased promiscuity; Available abortions lead to reduced contraceptive use . If abortion remains legalized it silently and subconsciously encourage selfish and irresponsible behavior among young women who may consider it as a backup plan incase of pregnancy. Since the abortion law made by the Supreme Court in 1973, teenage abortions had risen very greatly in numbers. Abortion rates for adolescents between the ages of 15 and 19 raised from 244,070 to 448,570. Thats an increase of 84%. For girls under the ages of 15, the rate increased to a total of 31% (11630 to 15240). In 1980s, there was a decrease in abortion rates. This was due to the fact that the changes in law decreased the number of abortion providers all over Canada. Due to this abortions had decreased by 26% in 1984, 24% in 1989 and 21% in 1991. Looking a little deeper into this, one may come to the consideration that many if not all pregnancies that have been aborted have been due to carelessness in sexual behavior. With the exception of rape, incest or physical harm on the women, the procedure of all abortions should be banned. Many argue that abortion is immoral and it is in the same category as killing an innocent, newborn baby. All life is present from the moment of conception. Fetuses almost look like newborn infants and possess characteristics, such as a genetic code, that are found in all human beings. Anti abortionists say that it is always prima facie seriously wrong to take a human life or is it always prima facie seriously wrong to end the life of a baby . Some say it doesnt make sense to give rights to a being that would never have psychological traits, but one may argue that new born babies dont have these traits either, but if they were to be killed after birth, one would get charged. Therefore the argument that a fetus does not  carry psychological traits is a poor one. Other issues which makes killing a fetus wrong is the loss of the victims future. This can be supported by the consideration that killing is one of the worst crimes. People who know that they are going to die believe, of course, that dying is a very bad thing. These people know that their premature death is bad because they will miss out on what the future may have had to hold for them . For people who are severely ill and wish to die will not have suffered a loss if the were killed because they know they will have to face a future of pain. Abortion may also be compared to animal rights. Our society has always put humans before animals. Our rights are obviously more important than those of animals are. A couple months ago, two men were arrested because they had slit open the bodies of rats and photographed it saying it was art . Those who perform abortions are killing a living fetus, which will grow up to, possess characteristics much more complex than that of a rat. How can those who perform abortions get away with it and not those who kill rats? Medical science leads to a pro-life perspective rather than a pro-choice perspective. These arguments against abortions are compelling. One being that at conception the embryo is genetically distinct from the mother . It is said that a developing human being is genetically different from its mother because, for one, it is genetically different form the sperm and egg that created it. The DNA of an embryo can be distinguished form the DNA of the sperm and egg that created it. There are other medical arguments supporting the right to life for a fetus. Major one is the definition between life and death. In the past life was defined by the heartbeat. A stopped heartbeat would be a clear indication of death. By the eighteenth day in the womb, a fetus has a heart. If heartbeats were used to define life than all abortions would be outlawed. In the new age, brainwave activity is used to define death. Fetuses develop ECG patterns in their brains at about 40 to 43 after conception. A flat ECG pattern clearly determines death. Using brain wave activity, at least a majority of abortions could be outlawed. A third issue concerning abortions is if the fetus feels pain. Yes a fetus does feel pain. Try poking an infant with a pin, it will immediately pull away and begin to cry. If you tried to do the same with a fetus, it will open its mouth and pull away. This also causes an increase in the heart rate of the human fetus. Many other medical arguments can be used to try and  outlaw abortions. A fetus has unique set of fingerprints, it to is growing and developing, it has the same human like features as we do, and many others. Abortion is a very controversial subject and there are many debates between the pro-lifers and pro-choices. The views of the pro-lifers are that abortion should become banned all over hospitals and clinics. Pro- choicer may not agree with this because they argue that if abortions become banned then women will have to get illegal abortions. This is not true because statistics proved that when abortions were banned in Canada the rate had drop. Women who did not need abortions for a real reason did not get them. This brought down abortion rates considerably. If the number of abortions was decreased this will also decrease problems of physical and psychological stress. In conclusion, there are other ways of dealing with the situation of an unwanted pregnancy. The most one may do is give up the baby for adoption. Bibliography 1. Abortion: Choice and Conflict Editor Oliver Trager 2. The Ethics of Abortion Robert M. Baird and Stuart E. Rosenbaum 3. Internet site www.religioustlerance.org/abo_supr.htm 4. Abortion a Positive Decision By Patricia Lunneborg 5. The Big Evasion By Anne Collins 6. Perspectives on abortion By Paul Sachdev 7. Abortion Policies in US and Canada Studies in Public Opinion Edited by Ted G. Jelen

Relationship between Greeks and Gods in Hippolytus :: Hippolytus Essays

Relationship between Greeks and Gods in Hippolytus  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚      The play Hippolytus by the Greek playwright Euripides is one which explores classical Greek religion.   Throughout the play, the influence of the gods on the actions of the characters is evident, especially when Aphrodite affects the actions of Phaedra.   Also central to the plot is the god-god interactions between Artemis and Aphrodite.   In this essay, I hope to provide answers to how the actions of Hippolytus and Phaedra relate to the gods, whether or not the characters concern themselves with the reaction of the gods to their behavior, what the characters expect from the gods, how the gods treat the humans, and whether or not the gods gain anything from making the humans suffer.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Before we can discuss the play, however, a few terms need to be defined.   Most important would be the nature of the gods.   They have divine powers, but what exactly makes the Greek gods unique should be explored.   The Greek gods, since they are anthropomorphic, have many of the same characteristics as humans.   One characteristic of the gods which is apparent is jealousy.   Aphrodite seems to be jealous of Artemis because Hippolytus worships Artemis as the greatest of all gods, while he tends to shy away from worshipping Aphrodite (10-16).   This is important because it sets in motion the actions of the play when Aphrodite decides to get revenge on Hippolytus.   The divine relationship between the gods is a bit different, however.   Over the course of the play, Artemis does not interfere in the actions of Aphrodite, which shows that the gods, while divine, do have restrictions; in this case, it shows the gods cannot interfere with each other. (1328-1330)   The gods are sometimes evil and revengeful, though, as can seen by what Artemis has to say about Aphrodite: "I'll wait till she loves a mortal next time, and with this hand - with these unerring arrows I'll punish him." (1420-1422)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The relationship of mankind and the gods also needs to be discussed. This relationship seems to be a sort of give-and-take relationship, in part.   The Greeks believed that if they gave to the gods, through prayer and sacrifices, that the gods would help them out.   This is especially true of Hippolytus and his almost excessive worship of Artemis.   Also, Theseus praying to his father Poseidon is another example of this, only

Introduction To Lever Brothers Pakistan Limited Essay

History Founded in 1897, Unilever has provided superior products for millions of people throughout the world. Generation after generation of satisfied customers have continued to maintain Unilever’s reputation as an innovative manufacturer and marketer of family and health care products. Today it is a multibillion-dollar company whose products are distributed in 140 countries worldwide. Vision â€Å"Unilever’s vision is to have its products available within an arm’s reach of every individual’s desire.† Mission Statement â€Å"Our purpose in Unilevers is to meet the everyday needs of people everywhere to anticipate the aspirations of our consumers and customers to respond creatively and competitively with branded products and services which raise the quality of life.† Marketing Objective Unilevers aims to interact directly with its consumers. Its goals are consumer satisfaction and making its consumers feel that the money spent is worth the product. In comparison, it distinguishes its sales objective as achieving greater penetration in terms of sales volume and market share. Unilever’s excellence in quality, image and distribution, the founding stones of any consumer goods company, is the main reason behind its thundering success and leadership in the market. The company has a clear emphasis on quality and wants to provide the best possible products of the highest quality to its customers. It wants to grow continuously and not stay stagnant. Lever Brothers Pakistan Limited Lever Brothers is the largest consumer products company in Pakistan; it belongs to Unilever group of companies, which makes up one of the largest transnational in the world. Lever Brothers Pakistan Ltd. was incorporated in Pakistan in 1948. The company markets almost 50 well known household brands, like Lipton, Surf, Vim, Supreme, LifeBuoy, Lux etc. Which record approximately Rs. 20 billion in sales. Mission Statement of Lever Brothers Pakistan Limited We are a leading Consumer Product Company in Pakistan, a multi national with deep roots in the country. We attract and develop highly talented people who are excited, empowered and committed to deliver double-digit growth. We serve the everyday needs of all consumers everywhere for foods, hygiene and beauty through branded products and services that deliver the best quality and value. We strive to remain an ever simple and enterprising business. We use our superior consumer understanding to produce breakthrough innovation in brands and channels. Our brands capture hearts of consumers through outstanding communication. Through managing a responsive supply chain, we maximize value from suppliers to customers. We are exemplary in our commitment to Business ethics, safety, health, environment and involvement in the community. The mission then translates into attaining a leading position in Pakistani market, by manufacturing and marketing high quality consumer products that benefit the customers. The aim is to be a lean, responsive and flexible organization, operating within a culture of innovation and enterprise. In addition, the primacy of the customer is a central value of the company. The marketing objective is to increase profitability by increasing sales. By maintaining quality of products, the sales are improving and consumer demand of Levers’ products is increasing. Thus, profits and sales are increasing every year. In this way, the company’s image is not only maintained, but also improved very successfully over time. Overview of the Beverage Market The trend in the beverage market of Pakistan of market value share/growth is depicted in the table given below: Pak. Rs. Mn As can be seen by the table given above tea is the market leader in the beverage market and is expected to retain its current position in the near future. However, the growth rate of the CSDs is much faster than tea whose expected growth rate has become stagnant. An interesting point to note here is that LBPL’s share of the tea market is expected to grow steadily in the near future despite the fact that the growth rate of the overall tea market is expected to decrease. The pie chart below shows the current 2000 value shares of the Pakistani beverage market. Total Value Rs. 47,950 billion or 548 billion Pound Sterling. Does not include one step preparation drinks (i.e. Energile, Squashes etc.), milk and non-commercial water. Total Value Rs. 54,475 million or 615 million Pound Sterling Does not include one step perpetration drinks. Overview of Tea Industry Tea is considered to be an essential consumption item in many countries of the world, including Pakistan. The history of tea drinking in the subcontinent can be traced far back. It is said, that tea was introduced with the arrival of the British in the Subcontinent and became popular in the region during the British rule. The British people were clever enough to use a powerful slogan, which remained in the minds of the people. They said, â€Å"In winters it provides warmth and in summers, it gives freshness.† Over a period of time, the quality and taste of tea was improved by the colonials. Mr. Thomas Lipton was the key person who introduced the aromatic soothing leaves, at prices affordable for the common man. This is one of the main reasons why â€Å"Lipton† even now occupies the place of the most well known brand of tea in this part of the world. At present there are two kinds of tea available in the market: branded and unbranded (loose) tea. Therefore, the importers are also of two types, though both import tea from the same countries. Bulk importers sell tea to retailers in loose form, while the second category of bulk importers sell packaged tea under brand names. All tea in Pakistan is imported. Therefore, tea, a traditional hospitality item in Pakistan, consumes a large amount of foreign exchange. Tea imports through legal route account for about 200 million US dollars per year and is growing. Another 60 million kilograms of tea or nearly half as much of total consumption of tea is smuggled, that is imported illegally.1 According to official sources, Pakistan consumed 148 million kg in 1996, 60% of which reached the consumer as branded products. Annual black tea consumption in Pakistan is 0.9 kilogram per head; slightly less than British consumption is 1.25 kilogram per person.2 Pakistan is the world’s second largest importer, after Great Britain, and may become the largest importer due the increase in population and unabated increase in tea consumption. Tea drinking, over time, has doubled mainly because other drinks, especially fresh milk, have virtually disappeared as dairy production was neglected. Another reason is high population growth a year. About 50% of tea imports is consumed in Punjab, 30% in the NWFP, 16% in Sindh and 4% in Baluchistan.3 Pakistan mainly imports tea from Kenya and other African countries like Uganda, Burundi and Tanzania, while multinational companies in Pakistan also import tea from Sri Lanka, Indonesia and Bangladesh. There are unlimited quantities of smuggled tea flooding the market. The main problem at present is that smuggled tea has now taken over the market, simply because of the high duty and taxes levied by the government on branded tea. Smuggled tea escapes all duties and levies, and therefore can be sold cheaply, as loose tea. The cumulative import duty on tea in 1991 was 60%, 66% in 1992, 76% in 1993, 88% in 1993, 102% in 1995 and rose to 107% in 1996. Sources in the market indicate that the smuggled tea is being sold about 30% cheaper than the legally imported variety and, therefore, holds a great lure for the wholesalers.4 According to one estimate, some 60 million kg of tea, representing nearly 50% of the total consumption, came into the market illegally in 1997.5 The quality of some of the tea flooding the market is admittedly high. But given that it is sold loose, there is absolutely no guarantee that adulteration is not rife in this unorganized sector. The branded tea industry has now successfully lobbied the government for duty reductions (78% cumulative duties on tea) to make smuggling unattractive. The above pie chart depicts the tea market according to pack forms. Assessment of Industry Attractiveness Threat of new entrants Major players enjoy significant economies of scale and have strong brand identity. Large capital requirements required for setting up distribution channels and heavy advertising for new entrants, to compete against major well established brands. Rivalry Among Existing Competitors Devaluation and import duties make domestically produced consumer goods, including tea, more expensive than smuggled products. Smuggling of tea has hampered development and growth in the local tea industry. There is an oligopoly as there are only a handful of local competitors in the tea industry. Bargaining Power of Customers Generally, retailers in Pakistan are not large volume buyers therefore they are not able to bargain for proper discounts. Upper class consumers have strong brand loyalty, while low-middle class has become increasingly price conscious and are therefore, not very brand loyal. Retailers are likely to stock smuggled tea due to higher margin on it, and for the same reason, consumers are inclined to buy it, as it is cheaper for them. Bargaining Source Of Suppliers High differentiation of input for the tea industry, due to consumer preference for East African tea. Pakistan is one of the largest consumers of tea and a major market for Kenyan tea exporters. Threat of Substitutes Coffee is a substitute for tea, but consumer propensity for it is low. Smuggling of tea products into Pakistan continues to depress Levers’ sales and profitability. Organizational Chart Brief History of Lipton 1948- Lipton launched in Pakistan in tin pack 1949- Lipton discontinued 1955- Lipton reintroduced in Pakistan 1974- Lipton was discontinued due to the government price embargoes 1984- Lipton re-launched in Pakistan with a big bang 1987-Tea bags were added to the Lipton portfolio 1989- Lipton merged with Lever Brothers 1995- Lipton introduces Danedar 1998- Lipton re-launched 1999- Lipton re-launched with improved blend in smaller pack sizes 2000- Re-launch scheduled of Leafier Blend Lipton was first introduced in Pakistan in 1948. Tea was sold in tin packs at the time. The year 1989 was a major milestone in Lever’s history. The tea giant Lipton was merged with Lever Brothers that year in Pakistan, five years after the international takeover of the Lipton company by Unilever. The most glorious era in LYL’s life was 1984-1992 with a record growth of 70% in 1989 and the highest ever brand volume achieved in 1992. This was due to an effective advertising campaign (Nazia/Zoheb), consistent with good quality tea, lower taxes and limited smuggling. The table below shows the volume of sales of LYL in Pakistan over the years. Year In 1997, Brook Bond, another leading player in the tea business in Pakistan, was merged with Levers, so that Lipton and Brooke Bond, once fierce competitors in the local market now belonged to the same company. Brooke Bond had long been part of Unilever globally but in Pakistan it remained a separate entity until 1997. Lever came to realize that it did not make sense to have two Unilever companies competing with one another. â€Å"A lot of synergies would be created if the two companies were merged,† in the words of the former MD of Brooke Bond. The solution to any potential cannibalizing was to position the two brands differently. This effort was successful and Supreme, with its distinctive red packaging, came to firmly represent the aspirations of the people of Pakistan. Supreme cuts across class, region and gender divide. Its success is also due to the brand’s catering to Pakistani tastes. Lever, now owns three tea factories of which two are situated in Karachi – one in SITE and the other in West Wharf area. The third factory is in Khanewal, Punjab. The SITE and Khanewal factories once belonged to Brook Bond, while the West Wharf tea factory was inherited from Lipton when it was merged with Levers. Efforts had been made to grow tea in Pakistan since 1950s, but the first major step was taken in 1982 by the government. The Pakistan Agricultural Research Center was set up near Manshera. In 1989, Levers also stepped in and a Tea Research Station was set up in Shinkiari, near Manshera. With Unilever providing the expertise, the Center aims to determine whether tea can be grown in the area. Lever also seeks to establish effective plant culture technology to help the government in its tea growing efforts. The company also intends to build a small black tea manufacturing factory near the site and will buy the harvested tea from the farmers. In June 1998, Lever signed an agreement with those farmers interested in growing tea. SWOT Analysis of Lipton Strengths Lever Brothers is a multinational company Powerful heritage of Lipton as presence in the Pakistani market since 1948 Familiar with psychographics and demographics of the local consumers Strong brand image and brand awareness in Pakistan Market leader as it has a 70% market share in branded tea. Larger sales force Strong and long-term relationship with distributors, wholesalers and retailers. Sound and experienced management. Excellent marketing department assisted by a highly regarded marketing research unit. R&D and financial support from parent Unilevers. The Lever-Brooke Bond merger made it possible to compete more effectively with loose tea. Weaknesses Loss of market share to Tapal in Karachi and Multan Low market share in N.W.F.P. Positioning of Lipton Yellow Label as a premium product to which consumers have weak emotional attachment Opportunities High rate of population growth Rising literacy Tea was added to the smuggled goods list in March 1998 and import duty was reduced from 45 to 25 percent. This has collectively placed the entire organized tea business in a more favorable position. Market opportunity of Lipton Yellow Label in rural areas Threats Threat from cheaper tea smuggled into the country via border areas of NWFP and Baluchistan, seriously affecting Levers’ sales and earnings. Possible increase of Tapal and loose tea market shares Rising inflation, which reduces disposable income of consumers. Increasing import duties since a lot of raw materials are imported would raise the price of its end products. Lipton’s profit margin is exposed to rupee devaluation. Current Market Situation Tea consumption remains unaffected by macro-environmental factors, as tea has inelastic demand. For example, the consumption of tea has not increased due to the ban on meals served at weddings. However, it must be noted that tea consumption falls in Ramadan. The range of various tea brands in the market varies due to quality and taste. Both taste and marketing go together in determining the consumer choice. Once a buyer likes a particular taste, he becomes brand loyal to it, no matter how expensive or cheap the brand is. Advertisements do influence consumers a great deal, when it comes to inducing trial of branded tea, or switching to another brand. The largest segments of consumers in the tea market are those who are shifting from un-branded to branded tea. Tea is no longer a luxury in this country; it has become part of our meals. Although Pakistan still imports a large amount of tea from abroad, tea still remains the cheapest form of beverage in the country. Competition in the tea industry is getting cutthroat. Loose tea, which is unbranded tea, has almost 40% of the total tea market in Pakistan. Lipton Yellow Label is the market leader in branded tea on pan Pakistan basis. Levers have embarked upon aggressive plans to regain the volumes and margins of the tea business. The main brands, Lipton Yellow Label (in hermetically sealed cartons) and Supreme were re-launched and to regain there lost market share together with improved margins. Lipton Yellow Label’s main competitor in branded tea is Tapal Daanedar, while in unbranded tea, loose tea provides competition. Tapal Daanedar is a very strong competitor because of several factors, The SWOT analysis is as follows: SWOT Analysis of Tapal Danedar Strengths Positive Consumer perception Advantage of being â€Å"Danedar†, (perception of being economical and easy to sieve) Strong brand loyalty Frequent trade offers Dedicated sales force Quick delivery and removal of damaged goods. Weaknesses Unattractive packaging (only soft packs) Availability (only urban) Technology (no international guidance) Negligible R&D Threats Emergence of other â€Å"Danedar† Brands Stiff competition from LBPL Brands Opportunities Rural Market penetration Capitalize on brands Entry in leaf segment Regional Sales The sales of Lipton Yellow Label are monitored region wise. The table below shows the six regions and the sales in percentages of LIPTON YELLOW LABEL and its main competitor Tapal. The total sales of Rs. 8,750 million have been divided for LIPTON YELLOW LABEL into regions with the following percentages. And we have also given Tapal Daanedar’s sales break-up. Seasonal Sales Lipton Yellow Label basically has two seasons, which is the summer and winter. The seasonal sales of both Lipton Yellow Label and Tapal are the same. 55% of the annual sales are derived in the winters, which is the peak season and 45% of the sales are derived in the summers. Where as sales of LIPTON YELLOW LABEL in Karachi remain more or less the same. Brand According to the Brand Manager, Lipton Yellow Label’s consumers have various attributes, among which are discerning, fun loving, outgoing, elegant, and have good taste. The master brand vision key has eight distinct portions, these are: 1. Competitive Environment Includes other hot drinks, soft drinks and branded water. 2. Target Young minded outward looking people. Focus on recruitment: those leaving home or entering the work force for the 1st time. 3. Insight People want the image and excitement of the soft drink world in drinks that are good for them 4. Benefits .Enjoying LYL together makes you feel great, revitalizing mind and body 5. Values and Personality The brand is bright, vital, sociable, contemporary and cosmopolitan. 6. Reasons to Believe The bright Lipton world, the revitalizing taste and that Lipton delivers the best natural goodness of tea. 7. Discriminator The excitement of soft drinks and the natural goodness of tea. 8. Essence Lipton People get more out of life. Consumption Per capita consumption in Pakistan is 0.9 kg per person per annum. This translates into daily consumption of 2-4 cups per day. Per capita consumption of tea is highest in Karachi, followed by NWFP, although neither Lipton nor Tapal are strong in NWFP, as loose tea has captured 90% of the market. However, Punjab is the most profitable province on the basis of total tea consumption and it is highest in Lahore because of its population size. In other nations the per capita consumption is 2 kg. Segmentation There are two clear segments of consumers in the market, branded tea consumers and un-branded tea consumers. In Sind, most of the cities consume branded tea, while in the rural areas both branded and unbranded are equally popular. In Punjab, the city dwellers as well as majority of rural areas is absolutely brand loyal while unbranded tea is only popular among the teashops and hotels. In NWFP and Balochistan, 90% of the population still prefer the unbranded form as it gives them the chance of seeing and smelling what they buy before paying for it. In addition, the mindset is such that now no other tea brand can compete because consumers are strongly brand loyal. Lipton’s consumers can be segmented on the basis of income strata. The income strata used by Levers have been developed by Levers’ own Marketing Research Department. A class consists of consumers who have disposable monthly incomes of Rs. 12,000. B class consists of consumers who have disposable monthly incomes between Rs. 8,000 and Rs. 12,000. C class consists of consumers who have disposable monthly incomes between Rs. 6,500 and Rs. 8,000. Marketing Mix Product Lipton Yellow Label is a fast moving consumer product that caters to the A 1, A 2, B and C socio-economic classes. The tea industry of Pakistan is in the â€Å"Maturity† stage of the product life cycle, but Lipton Yellow Label is in the â€Å"Growth† stage, as it still has market potential in Pakistan. Lipton Yellow Label’s main feature is that it is tea of the â€Å"finest blend† available. The benefits offered by Lipton Yellow Label to its consumers are â€Å"good quality and good taste† since it is an international brand. Brand image of Lipton is of a Discerning, Cosmopolitan, Elegant and Friendly person and this image is portrayed in all the advertising. Shelf Life Tea usually loses colors and fragrance over time. Lipton Yellow Label has a normal shelf life of one year and the shelf off-take is one week. Line Extensions Lipton Yellow Label is available in the following line extensions: Lipton Yellow Label, Finest Blend Tea Lipton Yellow Label, Danedar tea Lipton Yellow Label, tea bags They are available in the following sizes and prices: All these brands cater to consumers of different income levels. Lipton Yellow Label is targeted towards A, B and C income groups. Re-launch of Lipton Yellow Label During the recent re-launch of Lipton Yellow Labels several elements of the product were improved upon and a change in the image of the brand from a â€Å"premium† one to â€Å"subsistence† one, was brought about. The blend of the tea was made more superior. The sizes of the packets have also been reduced. Price Since Lipton Yellow Label has always emphasized being an international product, of the highest quality, Lipton Yellow Label is marketed as a â€Å"premium† or â€Å"top of the line† product. A premium of 2-5% is charged on every pack. The closest competitor of Lipton Yellow Label, which is Tapal Daanedar , has a price of Rs.49 for its 200 gms pack, whereas a 200 gms pack of Lipton Yellow Label is priced at Rs.50. Similarly, in all other sizes, Lipton Yellow Label has maintained almost identical price premiums compared to Tapal. Lipton Yellow Label is facing a problem, in that the consumers generally perceive that the prices of Lipton Yellow Label products are very high, since it is a premium product, as compared to other competing products. Therefore, they feel Lipton Yellow Label is out of their reach. However, Lipton Yellow Label has a price premium of 4-5%, which translates into not more than Rs.1 per packet in absolute terms. Lipton Yellow Label, in spite of being a premium product has a competitive price, which is not being realized by the consumers. Placement Placement is one area where Lipton Yellow Label outperforms all its competitors in tea industry, because of its association with Levers, which is the biggest FMCG Company operating in Pakistan. Lipton Yellow Label has a wide distribution network consisting of more than 600 distributors catering to around 140,000 outlets across the country. There are 140,000 outlets in Pakistan, which include superstores, department stores, general stores, medical stores, paan walas, grocery stores, merchants, etc. Grocery stores and merchants together provide 80% volume of Levers’ tea sales. Lipton has more than 600 distributors for tea. There are corporate distributors exclusively for Lipton and similarly exclusive Brooke Bond distributors. Distributors are offered a margin of around 4-5% and retailers are offered a margin of around 10-12%. The distributor and retailer margins vary from one product size to another. But retailers get a margin of 25% on smuggled tea, which is brought in through the Afghan transit trade. Hence, retailers naturally prefer to stock and sell smuggled tea. Promotion Mix Lipton Yellow Label is using Asiatic Advertising agency currently, due to international alignment of Unilever. Previously the advertising agency used was R-Lintas. The promotion mix for Lipton Yellow Label comprises of around seven main activities. Different media are used in combination to increase effectiveness of promotion mix. The promotion budget for these activities is calculated by the â€Å"percentage of sales method†. The promotion budget for the up-coming year is set in advance at the end of the current year. The budget is linked to a sales volume target. The budget is allocated according to various media and different promotion activities for every quarter. Sales volume is monitored primarily on a weekly basis to evaluate the result of promotional activities on sales volume. The budget might be reduced drastically, by as much as 10 to 40 % if it is observed that hypothetically 90 % of the budget has been spent, but only 70 % of the sales volume target has been met. We have described the various promotional activities on the basis of budget allocation, in order of importance. Television Advertising TV advertising for Lipton Yellow Label comprises of 55 % of the promotional budget. Television advertising is used mainly because its reach is higher than any other medium and hence, this acts as the most effective inducement to consumers to purchase the product according to the Brand Manager. Lipton Yellow Label is advertised through out the year on television. On an average yearly basis, Lipton Yellow Label advertises from one to two spots per day on TV. During the peak season i.e. winter (October to March) the number of slots increase to, six to eight slots per day. This is also true for the first week of a typical four-week consumer promotion. The duration of the advertisements is typically thirty seconds in the beginning of the advertising campaign. Then a shorter ten-second version of the same advertisement is aired on TV within a one-month period. The reasons for the change in the length of the advertisement are: Target consumers have viewed the complete 30-second advertisement within the one-month period. The consumer promotion usually lasts for about a month only. The cost of the ten-second advertisement is comparatively less than the thirty-second advertisement. Sometimes there are TV advertisements designed for different regions of Pakistan to achieve different advertising objectives in those geographic areas. For example, to achieve brand awareness in a new market segment or to advertise the launch of a consumer promotion, various advertisements would be aired keeping the target market in mind. In this regard, a 20-second advertisement will be aired on TV in Karachi and Hyderabad before the end of the year 1999 to advertise a new consumer promotion. The current advertisement theme emphasizes uses Ali Hiader and Hadiqa Kiyani. It is believed that the campaign clearly matches the personality of the brand with that of the celebrities. Also, the vital modern and colorful images reflect the Lipton brand world at its best. Adtrack monitors the Share of Voice for TV on a weekly basis for Lipton Yellow Label, according to time slots and the TV channels used. The result for Share of Voice for 1998 for Levers as a whole was 69% and 36% for Lipton Yellow Label specifically whereas, SOV for 1999 for Lever as a whole stands at 88%, and 46% for Lipton Yellow Label. In contrast, Tapal advertises on television only during the peak season between Octobers to March. For this reason, the brand awareness of Lipton Yellow Label and Tapal shows a gap which is in Lipton Yellow Label’ favor. This is also reflected in the SOV figures for Lipton Yellow Label and Tapal, as we assume that the research, which provided these figures, was conducted just before the peak season. Tapal’s SOV for 1998 stands at 31% and the SOV for 1999 stands at 12%. Outdoor Advertising Fifteen percent of Lipton Yellow Label promotion budget is spent on outdoor advertising. Outdoors are now being used more by Lipton Yellow Label for to increase out of home visibility in shops and in the streets. The various activities under the umbrella of outdoor advertising are: Billboards Pole signs Spectaculars Yellow Label has about 200 hoardings all over the country, and seven spectaculars, one in Rawalpindi, and six in Karachi. These spectaculars are located in Karachi at: Airport Area (90 feet x 30 feet) Nipa Chowrangi (60 feet x 20 feet) Guru Mander (60 feet x 20 feet) Sabzi Mandi (60 feet x 20 feet) Water Pump (60 feet x 20 feet) Clifton (60 feet x 20 feet) The rentals for these spectaculars vary. Although they differ among various cities, the costs incurred are inclusive of KMC taxes, maintenance, erection charges, etc. On an average, a 90 x 30-ft spectacular costs the company an approximate sum of Rs. 2 to 3 million annually, whereas a 60 x 20ft spectacular costs about Rs. 1 million per year. The average rental for hoardings on national basis is about Rs. 50,000 to Rs. 60,000, for a 20 x 10-ft hoarding. The charges per square footage are dependent on site rental, structure and what the content of the hoarding is. Print Ten percent of the promotion budget is spent on print media, which includes both newspapers and magazines. All types of local newspapers are used for various advertisements, depending on the purpose of the advertisement campaign. Similarly, different types of magazines are used for advertising. Point of Sale materials Five percent of the promotion budget is allocated to POS materials. The point of sale material is used primarily for launches or re-launches, and there are at least 10 rounds of every promotional campaign for Lipton Yellow Label. The company policy is to run certain promotions in a few territories only, to achieve different marketing objectives. This would mean that some of the promotions are restricted to one region, Karachi, while others are restricted to Lahore. For instance, the introduction of newer and smaller packs of Yellow Label was only meant for Karachi, whereas the provision of the free sachets of Surf Excel with every pack of Yellow Label was designed for Lahore. Thus, the material designed for point of sale for each promotion is different. Radio Five percent of the promotion budget is allocated to radio. The purpose of advertising on radio is to reach the rural population. Hence, Radio Pakistan is the most favored choice for advertising Lipton Yellow Label. Discounted Selling and Free Samples To familiarize consumers with the new blend of Lipton Yellow Label, five percent of the promotion budget is spent on discounted selling and free samples. In the words of the Brand Manager, it is used only if very confident that the promotion will be successful. It is used on a house-to-house basis in certain neighborhoods. Lipton Yellow Label is aware of the impact of good packaging in creating instant consumer recognition of the brand or product. Thus, Lipton Yellow Label’s distinctive yellow packaging makes the product stand out from its competition on store shelves. The primary container is the hermetically sealed pack, which offers the following benefits: It helps to keep the product safe from temperature changes and moisture, and thus, helps to maintain the product’s shelf life of one year. The sealed packing also helps in preserving the unique and superior taste of Lipton Yellow Label. This feature also helps preserve the taste for a longer period of time, during the usage of the product. The secondary container, which is the more important aspect of packaging, is distinctive yellow in color, with the Lipton label boldly emblazoned on all faces of the box. In this severe competitive environment, packaging has to perform many sales tasks – right from attracting attention to the product, to describing the product and making the sale. In the case of Lipton Yellow Label, the name of the product is also mentioned, along with the claim â€Å"International Quality No. 1†. The product weight is mentioned and on both the sides, there are directions for preserving the freshness of the product inside. On the top left hand corner, there is also a mention of the â€Å"newer and richer product†. However, there is no mention of the â€Å"best before† or expiry date anywhere on the pack. Two major changes have been introduced in the packaging of Lipton Yellow Label recently. The package size has been downgraded from 250 grams to 200 grams, and the 125 gram pack has been downgraded to 100 grams. The prices have also been correspondingly reduced. This is so because it caters to people with all sorts of income groups. Therefore, consumers with low levels of disposable income will find it cheaper to purchase a smaller packet, which now also costs less. History Of Lipton Yellow Label Television Advertising Themes A brief history of the advertising of Lipton Yellow Label since the merger with Lever Brothers Pakistan is given as follows. 1985: The purpose of the advertisement was to induce trial of Lipton Yellow Label. The advertisement showed different nationalities of different Lipton Yellow Label consumers to depict the international nature of the product. The tag line for advertisement was â€Å"aazmaiey, aap bhi maan jain gay.† 1986: The theme continued with the purpose of attracting new consumers. Taste and satisfaction were the two key words used in the advertisements with the added emphasis on Lipton Yellow Label being an international brand of high quality. The tag line â€Å"aazmaiey, yaqeenan aap bhi maan jain gay.† 1987: Quality number one was the slogan used, along with mention of taste and aroma being the best. The tag line was â€Å" quality number one chai.† 1988: Celebrity marketing concept was used with yesteryear film actress, Nayyer Sultana. Emphasis was on brand loyalty to Lipton Yellow Label due to consistency of quality standards and emotional attachment to Lipton Yellow Label. Emotional memories of good times were associated with Lipton Yellow Label for the first time. There was a shift in advertising theme from convincing consumers of quality, to emphasis on maintenance of quality standards. The tag line was â€Å" hamesha wohi zayka, acchi yaadon key tarha.† 1989: The shift in the advertising theme i.e. that Lipton Yellow Label has maintained its quality standards over time, which is why consumers prefer it was continued with the same celebrity. The tag line was â€Å" Lipton Yellow Label.â€Å" 1990: Nayyer Sultana appeared for the third time in the Lipton Yellow Label advertisement. The theme this time was that Lipton Yellow Label is not just for the celebrity but for everyone. The tag line this time was â€Å"Lipton key Yellow Label.† 1991-92: The celebrity-marketing concept was continued, but this time with Nazia Hassan and Zohaib Hassan. The choice for much younger celebrities was to appeal to the new generation of consumers. A total of three ads were made with the same celebrities in the same time period.Tag line was â€Å" sab say acchi hai.† 1993-94: For the first time the functional benefit was promoted as, double chamber tea bags were launched. The design of the tea bag was advertised to convey the message of more taste and flavor from a single tea bag. The tag line was â€Å" Simply the best.† 1995-97: A new first was that the advertisement was both in Urdu and English languages once again, the international consumption of Lipton Yellow Label from all walks of life was depicted. The tag line was â€Å" Sign of good taste.† The same tag is still in use since then. Lipton Yellow Label launched boil-o-bag, which conveyed convenience of use. A 300g plastic jar for introducing was introduced for the benefit of consumers as it had better packing than ordinary jars and would maintain the freshness of tea. 1998-99: The first advertisement focused on packaging of Lipton Yellow Label, specifically the improved seal of Lipton Yellow Label tea packets that results in better quality, taste and smell and therefore, more satisfaction. Joint promotion was advertised on regional basis, example; with Surf Excel, click and everyday. An advertisement comparing the attributes of Lipton Yellow Label and other teas showed that consumers overwhelmingly preferred Lipton Yellow Label because of its taste. Another joint promotion of Lipton Yellow Label and Brooke Bond Supreme was advertised to convey the reduction in packet sizes, which represented lower prices for consumers. Problem Faced By Lipton Yellow Label Looking at the past history of Lipton Yellow Label and the current situation at hand, we believe that Lipton Yellow Label is loosing its market to competition. Thus the problem faced by Lipton Yellow Label for decline in sales especially in Karachi and Multan regions are: The image of Lipton Yellow Label in the eyes of the consumers is that it is too premium a brand for them thus the result being that the consumers can’t associate themselves with it. The main competition of Lipton Yellow Label is Tapal Daanedar. Tapal is a domestically based tea company and is gaining market share at the expense of Lipton Yellow Label in Karachi and Multan with sales being five times higher than Lipton Yellow Label in Karachi. Lipton Yellow Label has tried to penetrate the market of NWFP, but it has failed to do so as the locals prefer loose tea to branded tea. Although Lipton Yellow Label is advertising heavily, they are not able to generate the end-user demand. Tea advertising presently done by Lipton Yellow Label is not coming out as aggressively as it should considering the fact that Lipton Yellow Label is the market leader in branded tea market.