Heron Engineering Marketing Plan - 2168 Words

Three-Year Marketing Plan – Heron Engineering Word count: 1500 excluding table 1 2 1.0 Executive Summary Heron Engineering (Heron hereafer) is to regain its market share in the Western European region (WE) and Central and Eastern European region (CEE) in both high-and low-technology sectors. Heron is capable of reestablishing its former positon as a market leader in both markets, given the producton of high-quality products that ofer more functonalites and productvity than its rivals at a very compettve value-added price. The primary marketng objectve is to retain outstanding reputaton with respect to the producton of extensive and high-quality product range in both markets. The primary fnancial objectve is to increase its market share†¦show more content†¦Distribution   Heron handles its high-technology business directly; Heron uses independent distributors for sales of low-technology products. 2.3 SWOT Analysis Strengths – Innovative products: Herons high-quality products ofer more functonality and productvity; – Reputation: Outstanding global reputaton at the market; – Product range: The only frm in CEE ofering the full range of high- and low-technology products; – Pricing: High-technology products are priced lower than that of competng rivals in both markets; – RD: Maintenance of a contnuous product innovaton policy to preserve its strong reputaton for product functonality and quality. Weaknesses – Distribution: Herons distributors of low-technology products are ofen difcult to communicate with and do not appear to push sales energetcally. Many distributors ofen sell products above or below the agreed price and some of them carry compettors products. – Price: Low-tech products compettors ofer lower prices than Heron. – Customization and sales network: WE rivals are more willing than Heron to customise their oferings to meet customer requirement in a region where functonality and systems customizaton areShow MoreRelatedContemporary Applications of Schools in Psychology8487 Words   |  34 Pagespatients in mental hospitals in the technique of token economies where tokens for good behavior can be exchanged for goods or privileges and in response shaping where negative behaviors are not reinforced but positive behaviors are induced. 7. Marketing: One contemporary application of operant conditioning is by hotels like Marriott’s, restaurants, gaming zones like Time Zone, and supermarkets like Magson’s where membership cards if purchased by customers provide them with points or some sort ofRead More_x000C_Introduction to Statistics and Data Analysis355457 Words   |  1422 Pages Chris Olsen, Jay Devore Acquisitions Editor: Carolyn Crockett Development Editor: Danielle Derbenti Assistant Editor: Beth Gershman Editorial Assistant: Ashley Summers Technology Project Manager: Colin Blake Marketing Manager: Joe Rogove Marketing Assistant: Jennifer Liang Marketing Communications Manager: Jessica Perry Project Manager, Editorial Production: Jennifer Risden Creative Director: Rob Hugel Art Director: Vernon Boes Print Buyer: Karen Hunt Permissions Editor: Isabel Alves Production