Essays --

Have you ever thought about what career you would land in? The career of a veterinarian has pulled me in. A definition of a veterinarian’s job is some one who â€Å"diagnoses and controls animal diseases, treats sick and injured animals medically and surgically, prevents transmission of animal disease, and advises owners on proper care of pets and livestock†. Veterinarians have to have an unconditional love for animals, wildlife, and science and have a drive to improve the health and well-fare of society as a whole. I posses the quality of a love for animals having experience with many pets at home. In addition vets have to be well rounded as a person. They have to be smart, and have people skills which I do. My stronger subjects are science and math where being a vet, going into medicine has a lot to do with science particularly biology which I did very well in and have a great interest for. This career is special to me because I would be able to improve society, by he lping other people’s animals, as well as possibly finding new cures too, which is why I can definitely see myself being a veterinarian in the future. To be a veterinarian it is necessary to have a wide skill set/talents, responsibilities and required training. Veterinarians must be extremely responsible because any mistake could hurt another living creature that you have been trusted with. To be successful you must have the ability to be independent, a team player in some cases, a good public speaker, quick on your feet, good with people, and have good communication skills. Some days vets are always on the go with multiple phone calls, treatments, etc. and must have physical and mental stamina. In addition good communication/ public speaking is necessary when dealing w... ...become a vet including smart, independent, and a good public speaker. However becoming a vet requires an abundant amount of training and education. I would have to spend at least four to six years in collage which I was planning to do. In addition, I believe that all the hard work would pay off when you get a job and start making over $93,000 (mean salary) a year on average Opening your own business would make more more depending on type, location, and experience. Even if you don’t open your own practice there are plenty of places where you could get hired including by the government. Some employee benefits could be pension when you retire, having a variety of jobs to choose from, and less competition for jobs after college if you complete it successfully. Being a veterinarian also helps society as a whole stopping spread of diseases and promoting health.

Crime News Analysis Essay -- Communication, Media, Newspaper

Introduction In this crime news analysis I will be focusing on the right wing tabloid newspaper ‘The Sun’ and the left wing broadsheet ‘The Guardian.’ I will be analysing the article of the student riots in both newspapers, and seeing whether there are similarities or differences in the way in which the event is presented. The incident occurred when a demonstration against higher tuitions fees got out of hand whereby some protesters used violent tactics to voice their opinions. Quantitative and Qualitative Within a news article, the qualitative aspect is usually the images and the quantitative is the amount of text used. Quantitative data is usually seen as more favourable and it is common within broadsheets like ‘The Guardian,’ whereas tabloids such as ‘The Sun’ tend to use more qualitative data (Ericson et al, 1991). Tabloids usually target the working class who are stereotypically deemed to be less educated, therefore using numerous pictures almost makes it equivalent to a child’s story book, whereas ‘The Guardian’ is richer in text and aimed at the middle class thus has more of a debate (Schlesinger et all, 1991) . ‘The Sun’ uses 3 pages, has 8 images and uses about 20% of text. Whereas, ‘The Guardian’ uses 5 pages, 3 images and has about 65% as text. The journalist tend to be specific on what they believe make an article appealed to their readers. News value There are many criminal events that occur every day, however only a few are selected as they are deemed to be newsworthy. Chibnall (1977) claimed that a story is classed as newsworthy if it is dramatized, immediate and involves structured access. ‘The Sun’ could be seen to use all these elements, for example they over emphasize on the violence that occurred and ... ...labelled them as such (Hayward, 2006). In this case, if the label is accepted there could be more protests and riots because the individuals may believe that this is the quickest way to get the message across, UKUncuts activist also claimed within ‘The Guardian’ that ‘more high profiled campaigns could be expected’. Conclusion Overall, it is clear that there is a contrast between both of the newspapers. It could be argued that the production of newspapers is mainly to fulfil the readers expectations, for example, the readers of ‘The Sun’ expect to read a dramatic story which is why the editors select specific words and images, whereas the ‘The Guardian’ readers may prefer more of an intellectual debate (Schlesinger et all, 2010). They both tell the same story but in different ways, consequently it is up to the reader to decide which they believe or prefer.

Public relation in education sector

Public relations (PR) is the way organisations, companies and individuals communicate with the public and media. A PR specialist communicates with the target audience directly or indirectly through media with an aim to create and maintain a positive image and create a strong relationship with the audience. Examples include press releases, newsletters, public appearances, etc. as well as utilisation of the world wide web. In 2011/12, PRSA led an international effort to modernize the definition of public elations and replace a definition adopted in 1982 by the PRSA National Assembly.Learn more here. Under the â€Å"Public Relations Defined† banner, PRSA initiated a crowdsourcing campaign and public vote that produced the following definition: â€Å"Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. † As a management function, public relations also encompasses the following: Anticipat ing, analyzing and interpreting public opinion, attitudes and issues that might impact, for good or ill, the perations and plans of the organization.Counseling management at all levels in the organization with regard to policy decisions, courses of action and communication, taking into account their public ramifications and the organization's social or citizenship responsibilities. Researching, conducting and evaluating, on a continuing basis, programs of action and communication to achieve the informed public understanding necessary to the success of an organization's aims. These may include marketing; financial; fund aising; employee, community or government relations; and other programs Planning and implementing the organization's efforts to influence or change public policy.

Ethical Treatment of Animals Essay

False advertisements: Many customers have been complaining about McDonalds advertising one thing and doing something quite different. Many customers has been to a McDonald store only to find out different prices than the ones on the advertisements. For instance, sweat tea has been advertised for 1 but is sold for 1. 40 in the stores.  McDonald’s has also made many false advertisements about its products and how they are classed as healthy, nutritious food. Recently, A California non-profit organisation filed a lawsuit against McDonalds for false advertising regarding its announcement they would implement a change to new cooking oil with 48% less trans fat and that the change would be completed by February 2009. They have lied about this change and to this date have not complied by the announcement. A claim from Ethical Treatment of Animals (PETA) which is an animal rights pressure group; states that McDonalds has done nothing since 1997 to improve the life of even one animal. Animals are kept and grown in appalling conditions; just to keep costs down. This shows clearly that McDonald’s does not abide by the animal rights and recently PETA launched a protest in 250 McDonald’s restaurants around the globe to make customers aware of the McDonald’s cruelty towards animals. This has slightly damaged McDonald’s reputation as an ethically responsible company. McDonald’s has been unable to trade fairly in third world countries. Vast areas of land in poor countries are used for cattle ranching or to grow grain to provide raw material to McDonald restaurants. This is at the expense of local food needs. McDonald’s promote the use of meat products therefore wasting more and more food resources. 7 million tons of grain fed to livestock produces only 1 million tons of meat. This has meant that McDonalds is not trading fairly and is causing people in third world countries such as India, Indonesia and Africa to struggle with their basic food needs. Abuse of environment: Forests throughout the world vital for all life are being destroyed at a high rate by McDonalds. The company has admitted to using beef reared on ex-rainforest land, preventing its regeneration and growth. This is a major contributor towards â€Å"global warming† crisis. Farmers and suppliers are also forcing people to cut down further trees in an attempt to satisfy demand.  Violating human rights and consumer laws:  Human rights include discrimination. When a business is discriminating against an individual, they are in fact violating human rights. McDonalds are always opposed to trade unions and may not want its employees to join any as they think they are treating their employees right. McDonalds is said to be discriminating among its employees on basis of their age. Most people aged over 40 are discriminated against as it is very unlikely for them to get a job in a McDonalds’ restaurant. This is because McDonalds claim that it needs fresh, energetic, young employees to be able to cope with the constant hard work. McDonalds has also been caught on violations regarding unsafe working conditions, forced overtime, sub-subsistence wage and failure to pay legal benefits. Their factories are not open to independent monitoring by local non-government human and labour rights organisations to verify if they comply with fundamental human rights. McDonalds is linked to 4 pence-an-Hour Sweatshop in Vietnam, where seventeen year-old women are forced to work 9 to 10 hours a day, seven days a week, earning as little as 4 pence an hour in the Keyhinge factory in Vietnam making giveaway promotional toys–especially Disney characters–for McDonald’s. After working a 70-hour week, some of the teenage women earn just à ¯Ã‚ ¿Ã‚ ½3 At the end of February, 200 of the workers fell ill, 25 collapsed and three were hospitalized as a result of acute exposure to acetone. The human and labour rights of these workers are being violated by the company. Exploitation of employees: Workers working in the fast food industry has long been exploited and are paid low wages. McDonald’s do not pay overtime rates even when an employee works very long hours. Staffs working in the company restaurants have to work harder and faster therefore the working environment is never free of accidents such as burns. Majority of employees working for McDonalds are people who have fewer job options so they are subjected to exploitation. The company have always been opposed to trade unions. I have used the following websites and book to do my assignment. Bibliography BTEC National Business Book 1 by Roger Lewis & Roger Trevitt 2007 (2nd Edition)  http://dictionary.cambridge.org/

Neuroanatomy Paper Essay

The limbic system is a diverse collection of cortical and subcortical regions that are crucial for normal human behavior (Martin, 2003). According to Martin (2003), nineteenth century neurologist and anatomist recognized that damage to particular parts of the human brain were associated with disorders of emotion and memory; these lesions , unlike those of the cerebellum, occipital lobe, or cortical regions around the central sulcus, for example, spared perception and movement. This research lead to the understanding that the neural systems of emotions, learning and memory, and their interconnections, are grouped into a single system, called the limbic system. Based on Martin (2003), brain structures for emotions, learning and memory have been conserved throughout much of the vertebrate evolution, reflecting the common and important need for these functions.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The diverse functions of the limbic system include important roles in learning and memory and in emotions – and their behavioral and visceral consequences. According to Martin (2003), many of the structures have a C-shaped configuration; the limbic system has three C-shaped components: (1) the limbic association cortex, (2) the hippocampal formation and fornix, (3) and part of the amygdala (bed of stria terminalis) and the stria terminalis.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Hippocampal circuits are engaged in consolidating explicit memories, such as the conscious recollection of facts, and in forming spatial memories; the hippocampal formation works closely with adjoining entorrhinal cortex, so much so that the two are functionally inseparable (Martin, 2003). According to Martin (2003), these structures receive complex sensory and cognitive information from the limbic association cortex; damage to the hippocampal formation or entorrhinal cortex, depending on the extent, can result in severe and pervasive anterograde amnesia. As Martin stated, in this form of amnesia, impairments occur in semantic memory, such as knowledge of facts, people, and objects, including new word meaning, and the episodic memory of events that have a specific spatial and temporal context, such meeting a friend last week; and by contrast, patients with hippocampal damage are capable of remembering procedures and actions (i.e., implicit or non-declarative memory), and they retain the capacity for a variety of simple forms of learning and memory.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The output neurons of the hippocampal formation are pyramidal neurons, similar to the neocortex covering most of the cerebral hemisphere, and they are located in the hippocampus and subiculum (Martin, 2003). Two output systems can be distinguished within the fornix, from the subiculum and the hippocampus; although these systems are involved in the cognitive aspects of learning and memory, it is not yet understood how their functions differ.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The innervations of the limbic system by the major neurotransmitter regulatory systems appear to be particularly important for normal thoughts, moods, and behaviors. This conclusion is based on the observation that many of the drugs used to treat psychiatric illness – the disorders of thought, such as schizophrenia, and of mood, such as depression and anxiety – selectively affect one of the neurotransmitters systems; this neurotransmitter system have direct and widespread connections with the limbic system (Martin, 2003).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Pyramidal cells of the entorhinal cortex send their axons to the dentate gyrus to synapses on granule cells, which is the perforrant pathway. Based on Martin (2003), it is not known how the myriad connections of the entorhial cortex and hippocampal formation are organized to play a role in memory consolidation; however, an important clue exists: the strength of many synapses in the hippocampal formation can be modified under various experimental conditions.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The amygdala has three major divisions, which collectively are involved in emotions and their behavioral expression: the basolateral nuclei, the central nuclei, and the corticomedal nuclei References Martin, J. H. (2003). Neuroanatomy: Text and Atlas. New York: McGraw-Hill Professional.   

PRACTICAL REPORT ON THE ISOLATION AND IDENTIFICATION OF CODEINE AND PARACETAMOL Essay

Codeine or methyl morphine, an alkaloid, was first isolated in 1832 from raw opium. It concentration ranges from 0.2% to 0.8%. Mostly used for its analgesic, anti-tussive and anti-diarrheal capabilities (Tremlett, Anderson and Wolf, 2010). Paracetamol also known as acetaminophen (n-acetyl-p-aminophenol, APAP) on the other hand, is a useful non- steroidal anti- inflammatory drug (NSAID). It is commonly used in the management of pain and fever in a variety of patients (Kamberi, et al., 2004). Fig 1: Codeine[NCBI, 2009] Fig 2: Acetaminophen[NCBI, 2009] One of the technique involved in the extraction of codeine and paracetamol from its matrix, is the solvent extraction otherwise known as liquid – liquid extraction. This process entails the use of two immiscible liquids usually chloroform and water; in dissolving the sample for two distinctive layers to form after the mixture had been thoroughly shaken together (Rubinson and Rubinson, 1998). Separating the components of the extract, is done through the use of Thin Layer Chromatography. It is one of the standard procedures used in many forensic laboratory when analysizing unknown drugs or mixtures (Howlett and Steiner, 2011). Separation of the mixtures occur based on the pH, polarity of its components, solvent and the thin layer stationary phase (Howlett and Steiner, 2011). METHODS: The finely divided sample was dissolved in 20ml of distilled water. This was then basified with NaOH solution to pH 12 using litmus paper. The resulting solution was later filtered. 1.0ml of chloroform was pipetted into the filtrate. After shaken and combined, two distinctive layers was observed. The bottom layer was extracted thrice using a micro- pipette. On a thin chromatography plate, five spots were placed ( as shown in table 2) and the  plate was developed using chloroform/methanol. This was later visualized with dragendorff’s reagent under the UV light. All separated components were observed, identified and recorded. RESULTS: Table of observed pH SOLUTIONInitial pHFinal pH Basified sample1012 TABLE 1 Table of Retention factor (RF value) Rf = Distance travelled by the substance (cm) Distance travelled by the solvent (cm) SUBSTANCEDistance travelled by substance (cm)Distance travelled by Solvent (cm)Retention factor value (Rf) Chloroform extract3.04.00.75 Codeine positive control3.04.00.75 Paracetamol positive control4.04.01.00 Chloroform (negative control) 3.54.00.86 Diluted sample4.04.01.00 TABLE 2 DIAGRAM: Fig 3: The Developed Chromatographic Plate. DISCUSSION: Running the chloroform extracts and diluted sample together with two positive controls and a negative control on a single chromatographic plate simultaneously, the retention factor(Rf) of five different samples were determined. The RF value of the chloroform extract(0.75) tallied with that of the codeine positive control and that of diluted sample(1.00) with the paracetamol positive control. This tentatively shows that, codeine and paracetamol were present in the sample. The solvent front(i.e distance travelled by the mixed solvents) is 4cm, this is quite close to the distances covered by all separated components(between 3 – 3.5cm), which makes the retention factors, not a true representative of their actual values. It was later discovered that, this is due to not allowing the  chromatographic plate to develop for a longer period of time in the solvent tank. The solvent front also dried up quickly when the plate is taken out., making drawing a line at that point quite diffic ult. Fortunately, this was overcome by the use of visualizing spray and UV lamp. Solvent extraction(liquid-liquid), involved selective movement of components of a substance in microgram to gram quantities between two immiscible liquid phase; its separation and selectivity is based on solubility differences and pH control respectively (Fifield and Kealey, 1995). This was observed when chloroform was added to the basified filtrate. After vigorous shaking and settling down, chloroform being more dense, composed the bottom layer, with the aqueous phase up. Liquid-liquid extraction often involved high volume of organic solvents and poor resolution of mixtures of organic materials (Fifield and Kealey, 1995). Thin Layer Chromatography is usually employed in the qualitative analysis of mixtures of non-volatile compounds like pharmaceuticals (Skoog, et al., 2000). TLC can also be used to confirm the identity of an unknown sample ( Lewis and Evans, 2011). Dissolution of the codeine and paracetamol tablet in distilled water without weighing, shows that, TLC was never designed for semi- quantitative analysis. This is due to difficulties in reproducibly applying aliquots of the mixture to the plate and then recovering all of the separated components from the plate (Skoog, et al., 2000). CONCLUSION: Using the Rf values obtained in the table 2 above and t he visual indicator reaction with the substances under the UV light, codeine was extracted to a high degree during the solvent extraction, tentatively identified by TLC (due to its positive control having the same Rf values with the chloroform extract(0.75) and both were the only one that were seen under the UV light) while paracetamol was extracted to a low degree (due to its positive control having the same Rf with the diluted sample). Multiple compounds can share the same retention factor(Rf) or produce similar chromophores when sprayed with detection reagents (Howlett and Steiner, 2011). The study by Lewis and Evans( 2011) shows that if a spot from an unknown substance is developed on a TLC plate together with a spot from a substance that is suspected to be the unknown, and the two substance are found to have the same Rf value, they are probably the same substance. FUTURE SUGGESTIONS AND RECOMMENDATIONS: Due to the limitation that is associated with using TLC to exactly identify a given sample, minimum standards for drug testing and reporting in the forensic community are recommended by the Scientific Working Group for the Analysis of seized drugs (SWGDRUG) (Howlett and Steiner, 2011). In order for a drug identification to be confirmed to SWGDRUG specification, additional tests must includes, Infrared spectroscopy and GC-MS (Howlett and Steiner, 2011). REFERENCES: Fifield, F. W. and Kealey, D. 1995. Principles and Practice of Analytical chemistry. (4th ed) Glasgow, Blackie Academic and professional. Howlett, S. E. and Steiner, R. R. 2011. Validation of Thin Layer Chromatography with AccuTOF-DARTâ„ ¢ Detection for Forensic Drug Analysis*. Forensic Sciences [e-journal] 56 (5), pp. 1261–1267. Available through: Anglia Ruskin University Library website http://libweb.anglia.ac.uk [Accessed on 11 March 2014]. Kamberi, M., Riley, C. M., Huang, C. C. and Xiaoyan, M, 2004. A validated, sensitive HPLC method for the determination of trace impurities in acetaminophen drug substance. Pharmaceutical and Biomedical Analysis [e-journal] 34 (1), pp. 123–128. Available through: Anglia Ruskin University Library website http://libweb.anglia.ac.uk [Accessed on 18 March 2014]. Lewis, R. and Evans, W. 2011. Chemistry. 4th ed. Hampshire, Palgrave Macmillan. NCBI, 2009. National Library of Medicine. [online] Available at : http://www.ncbi.nlm.nih.gov /pccompound [Accessed 7 April, 2014]. Rubinson, J. F. and Rubinson, K. A. 1998. Contemporary chemical analysis. Upper Saddle River, NJ, Prentice Hall. Skoog, D., West, D., Holler, F. and Crouch, S. 2000. Analytical Chemistry- An introduction. (7th ed). Boca raton, Thomson Learning Inc. Tremlett, M., Anderson, B. J. and Wolf, A. 2010. Pro–con debate: is codeine a drug that still has a useful role in pediatric practice? Pediatric Anesthesia [e-journal] 20 (2), pp. 183–194. Available through: Anglia Ruskin University website http://libweb.anglia.ac.uk [Accessed on 29 March 2014].

Service Marketing Essay Example | Topics and Well Written Essays - 3000 words

Service Marketing - Essay Example Student’s needs and wants are satisfied in a better way if they improve their communication and promotion strategies. Many performer art groups such as Lyric Opera in Chicago, which has seasonal sellouts, face huge operating deficits that they must cover by more aggressive marketing strategies. The YMCA, the Salvation Army and the Girls Scouts have lost members and are now modernizing their missions and services to attract more members and donors. Even government agencies have shown an increased interest in marketing. For example, the US army has a marketing plan to attract recruits and various government agencies are now designing social marketing campaign to encourage energy conservation and concern for the environment or to discourage smoking, alcohol and drugs. The continued growth of non-profit and public sector marketing presents new and exciting challenges for marketing managers (Jones, 2008). Let’s first understand the meaning of service. When you do something f or someone, the action of doing it is called a service. While a product is tangible, a service is untouchable and not visible because it is not a physical material. A service is consumable and has to be experienced and cannot be owned. In marketing terminology, the nature of service has the following characteristics: it cannot be separated from the place, point or provider where it is consumed from. For example one cannot take a live concert home; it can only be experienced and enjoyed at the venue, while a product can be consumed, purchased and taken back home. A service is perishable; the same thing cannot be repeated in exactly the same manner or it cannot be... For example one cannot take a live concert home; it can only be experienced and enjoyed at the venue, while a product can be consumed, purchased and taken back home. A service is perishable; the same thing cannot be repeated in exactly the same manner or it cannot be stored for future use. For instance, when travelling by air, the air travel will only last for the time duration of the journey. There is always going to be a difference in service provision and cannot be identical because human effort is involved, thus it is variable. A service does not have a physical presence and cannot be felt or touched, it is intangible. As you cannot own a service so there can be no tights or ownership for the consumer who gets benefitted by the service, for example if you have attended the lecture of a professor but you cannot own it.Service marketing provides services to both business to consumer and also business to business. The marketing of services may be provided in all fields like hospital services, air travel, banking, healthcare, telecommunications, police and army services by government and private sector may offer schools, colleges, entertainment companies, and other professional services like counseling or advertising. All these services are now being marketed to satisfy consumer want accordingly. Consumers put in their time, effort and money to get facilitated by such services. We will now see whether it is really so or not. Do marketers pay any heed to consumer benefit other than their own motives? (Pope, 2009)